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Busan Metropolitan City Signs MOU with Indonesia’s 'JF3' to Promote Fashion and Cultural Exchange through Busan Fashion Week

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Textile & Fashion Industry Association announced that they signed a trilateral memorandum of understanding (MOU) for Korea-Indonesia fashion and cultural exchange with Summarecon Agung, the organizer of Indonesia’s leading fashion event, the Jakarta Fashion Festival (JF3), marking the first such agreement in Korea.

Jakarta Fashion Festival (JF3) is one of Indonesia’s premier fashion events. This year’s edition was held locally in Jakarta from July 24 to 27 and featured fashion shows, a fashion village, entrepreneurship support, and fashion awards.

Although Korea and Indonesia have frequently engaged in fashion and cultural exchanges, this is the first time a formal MOU has been signed, making it especially meaningful.

The purpose of this agreement is to strengthen practical exchanges and collaboration among fashion designers, brands, and textile fashion industry platforms in both countries, centered around Busan Fashion Week, and to establish a sustainable exchange network between the cities as part of a strategic partnership.

Under the agreement, the three organizations will jointly promote:
▲ mutual invitations and exhibition participation between fashion designers and brands;
▲ joint planning and cross-participation in fashion events in both Busan and Jakarta;
▲ workshops, consulting, and mentoring programs for fostering young designers;
▲ establishment of a cooperative foundation for mutual distribution and marketing.

In particular, Summarecon plans to offer commercial opportunities such as pop-up stores and brand showcases for Korean designers in its commercial complexes. Meanwhile, the city will support Indonesian designers in entering the Korean market through Busan Fashion Week.

The city plans to develop Busan Fashion Week into a strategic hub for expanding into the ASEAN market and to promote the internationalization of Busan’s fashion industry through a practical cooperation system with Jakarta.

Jakarta Fashion Festival (JF3) is a major fashion hub platform in Southeast Asia. Through connections with Busan, it aims to facilitate the spread of K-fashion and mutual growth within ASEAN.

Park Dong-seok, Director General of the Advanced Industry Bureau of Busan Metropolitan City, stated,
“This agreement will serve as an opportunity for Busan to emerge as an international fashion city through fashion and cultural exchanges with global emerging markets.”
He added,
“We will support concrete cooperative projects, including practical content exchanges, fashion industry linkages, and textile fashion startup support.”