Busan is good

Busan Global Hub City x Sebasi Special Lecture: “Busan, Opening the Door to the World”

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Busan Metropolitan City Mayor Park Heong-joon announced that the city will host a special public lecture in collaboration with “15 Minutes That Can Change the World” (hereafter Sebasi) under the theme “Busan, Opening the Door to the World” on July 24 at Sohyang Theatre, Shinhan Card Hall, Dongseo University.

At this lecture, five speakers will deliver relay talks centered on the five key values of a “Global Hub City”: ▲ Connection ▲ Growth ▲ Talent ▲ Innovation ▲ Challenge.

These five speakers will convey in-depth messages based on the theme of “Busan’s Potential” and “Connection with the World” from diverse perspectives.

The first speaker will be architect Yoo Hyun-joon, who is well known to the public. He will reinterpret urban spaces creatively and explore the conditions of a “city where people want to stay,” presenting Busan’s spatial potential for becoming a global city through a uniquely Busan perspective.

The second speaker, animation director Jung Yoo-mi, was the first Korean invited to the animation section of the Cannes Film Festival. She will share how Busan’s sentiment and scenery inspired her work.

The third speaker, Chef Kim Ji-hye, is the representative of Pio'tto, the first restaurant in Busan to receive a Michelin star. She will discuss her experience connecting local ingredients and Busan’s cultural diversity through cuisine, emphasizing the potential for globalizing Busan’s flavors.

The fourth speaker, Professor Aiyich Satyavrata, is an entrepreneur from India and a visiting professor in the Department of Information and Computer Engineering at Pusan National University. He is also the CEO of an AI startup. He will share his vision for how Busan can become a global hub of innovation and talent, based on the challenges and opportunities he encountered while launching a startup in Busan.

The final speaker will be Park Yong-joon, CEO of Samjin Fish Cake. He will recount how he transformed a 70-year-old Busan-based fish cake brand into a global food company and will speak candidly about the challenges and unique strengths of Busan in the global expansion of local businesses.

The lecture is free and open to all citizens. Applications can be submitted through Sebasi’s official website (www.sebasiland.com) by midnight on July 22.

The city plans to select 1,000 participants through a lottery, and winners will be individually notified starting July 18.

Mayor Park Heong-joon stated, “Busan is now rising to become a global center beyond just the Republic of Korea,” and expressed hope that “this lecture will provide a valuable opportunity for citizens to share in the message of connection and growth pursued by Busan as a Global Hub City, and to envision together a future where Busan reaches out to the world from our daily lives.”