Busan is good

Busan Youth Culture Pass Sees Strong Sales Again for Second Round… Popular Performances Sold Out

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that since opening reservations for the second round of the “Busan Youth ₩10,000+ Culture Pass” on July 14, performances have been quickly selling out, receiving an enthusiastic response from participants.

In the first round, launched on June 9, 8 out of 29 total performances (8,000+ seats) were sold out immediately upon ticket release.

The second round features a total of 21 performances offering 7,360 seats, including both local festivals and popular shows. Key performances include the Busan International Rock Festival, Cirque du Soleil’s KOOZA, Aladdin, the Busan International Comedy Festival, and the musical 42nd Street on Broadway.

Highly sought-after performances such as KOOZA and Aladdin have sold out show by show, continuing the ticketing fervor.

In particular, the Busan International Rock Festival recorded over 3,400 concurrent users on the first day of ticketing. Real-time monitoring was implemented to ensure a stable reservation process.

This year, the City secured 50 performances totaling 11,000 seats under the 1st and 2nd rounds of the Busan Youth ₩10,000+ Culture Pass. By year-end, the total number of performances is expected to increase by approximately 1.5 to 2 times compared to last year’s 36 performances (11,405 seats in 2024).

Notably, bookings using the newly introduced ₩10,000 voucher and local performance package tickets increased by approximately 5.8 times, contributing significantly to the revitalization of small-scale local performances in Busan.

As of July 15, 5,189 out of 8,500 eligible participants had completed their reservations, resulting in a booking rate of approximately 61%. This success demonstrates that the Busan Youth ₩10,000+ Culture Pass is establishing itself as Busan’s flagship youth cultural product.

Moving forward, the City plans to announce the third round of performances in August or September, taking into account the second round’s results and the performance recruitment status.

Kim Kwi-ok, Director General of the Youth-Industry-Academia Bureau, stated, “The ultimate goal of the Busan Youth ₩10,000+ Culture Pass is to lower the barrier to cultural access for young people, enhance quality of life, and build a sustainable ecosystem for local performing arts. We will continue to present enriching performances to help young people grow as active cultural consumers and foster mutual growth with local artists.”