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From Ten Months of Anticipation to Joyful Parenting Moments Together… Busan Metropolitan City to Host “Pink Culture Day”

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Pink Culture Day” from July 26 through December to provide expectant mothers and families with infants and toddlers (including families with multiple children) the opportunity to enjoy healthy cultural experiences and to foster a respectful and inclusive environment for pregnancy, childbirth, and parenting.

“Pink Culture Day” is part of the “Co-Parenting Awareness Improvement Project” and is a cultural campaign using the symbolic color pink, which represents expectant mothers. “PINK” stands for:

• ●Pregnancy (the ten months of anticipation),

• ●Infants & Toddlers (the miracle of birth),

• ●Nurture (loving moments of parenting), and

• ●Key contents (cultural healing programs that support pregnancy, childbirth, and parenting).

Last December, Busan conducted a pilot program in which approximately 90 expectant mothers gathered to watch a movie together. Based on the participants’ feedback, the city is now officially launching the program this year.

“Pink Culture Day,” themed “Pink Culture Day ON! Cherished All Day,” will provide monthly customized cultural programs—such as music, art, cooking, and education—targeting expectant mothers and families with young children to add vitality to their daily lives.

Programs will include:

• ●[Expectant Mothers] Prenatal table using local specialties, guided art museum tours, classical concerts at Busan Concert Hall, and prenatal cinema experiences;

• ●[Families with Young Children] Family Concert I & II;

• ●[Expectant Mothers and Families with Young Children] Parenting education programs such as “Preparing to Be Happy Parents.”

These programs aim to support mothers and families in Busan, fostering a sense of community, empathy, and bonding through shared cultural experiences that promote a healing environment for pregnancy, childbirth, and parenting.

The first event will take place at 2:00 PM on July 26 at Busan Concert Hall, the city’s first dedicated classical music venue. Families with young children will enjoy a family concert featuring Mozart’s The Magic Flute.

Any family with infants or toddlers residing in Busan may apply, with a limit of four tickets per person. Applications should be submitted via the Pink Light mobile app from July 17 to July 22. Winners will be selected by lottery and announced separately.

Details on other monthly programs can be found on the “Like You, Cherished” website (www.busan.go.kr/childcare) and the Pink Light mobile app. Starting in August, applications for each monthly program will be accepted via the app during the first week of each month (from the 1st to the 7th).

Expectant mothers and families with young children residing in Busan can download the “Pink Light” mobile app from the Apple App Store or Google Play Store. After installation, they can apply for the monthly Pink Culture Day events by navigating to “Community – Survey – Apply for Monthly Pink Culture Day.”

Park Seol-yeon, Director General of the Bureau of Women and Family Affairs, stated, “Through the customized cultural program ‘Pink Culture Day,’ we hope families will enjoy every stage—from the excitement of anticipating a new baby to the precious moments of raising a growing child.” She added, “We will continue to create various citizen-participatory programs to foster a family-friendly environment and make Busan a city where it is joyful and easy to raise children.”