Busan is good

2025 Busan YouTube Contest Kicks Off

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The Busan Metropolitan City (Mayor Park Heong-joon) announced that the 2025 Busan YouTube Video Contest, titled <Find “Neul·Noh·Pul” Busan!>, will be held from July 14 to October 17.

This contest is designed to raise awareness of Busan’s vision and recent changes using the policy slogan “Neul·Noh·Pul Busan,” while also discovering creative promotional content from the public.

The contest title <Find “Neul·Noh·Pul” Busan!> is derived from the keywords “Expanded (Neuligo),” “Elevated (Nohigo),” and “Resolved (Pul-eotda),” which reflect the city’s positive changes across diverse areas such as economy, culture, and housing.

Examples of each keyword include:

• ●Expanded (Neuligo):
  ▲ 2.93 million international tourists visited in 2024
  ▲ 22x increase in investment attraction compared to 2020
  ▲ 27x increase in urban parks since 2021

• ●Elevated (Nohigo):
  ▲ Opening of the Busan Concert Hall
  ▲ Improvement in Busan’s brand value and global city rankings
  * Ranked No. 1 in Child Quality of Life Index (Save the Children & SNU, 2024),
  2nd in Asia / 12th globally in Smart City Index (SCI, 2025),
  Named one of the world’s top 5 beach cities (The New York Times, 2024)

• ●Resolved (Pul-eotda):
  ▲ Construction of the three major Nakdong River bridges (Daejeo, Eomgung, Sasang)
  ▲ Final approval of the Sajik Baseball Stadium reconstruction
  ▲ Lifting of development restrictions to support high-tech industry and logistics hubs

The contest is open to anyone interested, including individuals and teams. Participants must select one of the three keywords (“Expanded,” “Elevated,” “Resolved”) and create a vertical short-form video (Shorts) highlighting a positive change in Busan that citizens can relate to.

Shorts are vertical videos lasting between 60 seconds and 3 minutes. The format was chosen to align with the rising popularity of short-form content consumption.

Participants must download the application form from the Busan Video Archive website (tv.busan.go.kr), upload their video to their personal YouTube channel with the required hashtags (#BusanContest #NeulNohPulBusan #BusanTube #[SelectedKeyword], e.g., #Expanded), and submit their entry via the designated contest page on the Busan Video Archive site.

Further details can be found in the “Notices” section on the city’s website (busan.go.kr/nbgosi).

Eight finalists will be selected through a two-stage process: an internal review followed by a panel evaluation. Four winners will receive the Busan Mayor’s Award, and a total of KRW 5 million in prize money will be awarded.

Results will be announced in November on Busan’s official YouTube channel and the Busan Video Archive website.

Winning entries will be actively used as promotional content and featured on the Busan Video Archive.

City spokesperson Kwang-myeong Park stated, “This contest offers an opportunity to promote Busan’s vision and transformation through diverse, creative citizen-generated content,” and added, “We look forward to wide participation and public interest.”

Detailed explanations of the keywords “Expanded,” “Elevated,” and “Resolved” can be found on the city’s official YouTube channel BusanTube and the official newsletter site Busan is Good.