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Busan Metropolitan City Appoints Seong Heui-yeob, Senior Policy Advisor, as Vice Mayor for Future Innovation... A Key Appointment to Solidify the Achievements of the 8th Municipal Administration

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Busan Metropolitan City (Mayor Park Heong-joon) announced today (July 9) that Seong Heui-yeob, currently serving as Senior Policy Advisor to the Mayor, has been designated as the new Vice Mayor for Future Innovation. Following review by the Personnel Committee and other necessary procedures, his official term is scheduled to begin within July.

Advisor Seong has played a central role in establishing key policy directions and strategic initiatives since Mayor Park took office. He is recognized as the most suitable individual to ensure the stable management of the administration during the latter half of the 8th term and to effectively carry out Mayor Park’s philosophy and policy agenda.

Through this appointment, the city aims to deliver tangible outcomes from major policies pursued thus far during the remaining year of the 8th term, enhance public satisfaction with city governance, and lay the groundwork for new strategic initiatives shaping Busan’s future.

Seong, the appointee for Vice Mayor for Future Innovation, graduated from Seoul National University and has previously served as Public Relations Officer at the Ministry of Economy and Finance, Special Advisor for External Cooperation at Busan Metropolitan City, and CEO of Busan United Holdings. Since the launch of the 8th administration, he has worked closely with Mayor Park Heong-joon as a core policy advisor, contributing significantly to realizing the mayor’s vision and administrative philosophy.

He has also shared insights on urban policy and social transformation through publications such as “Quiet Revolution” and “Outline of a Theory of Civilization,” earning recognition as a field-oriented expert with strengths in policy planning and strategy development.

Busan Metropolitan City plans to finalize the required procedures, including review by the Personnel Committee, and officially appoint Seong Heui-yeob as Vice Mayor for Future Innovation within July.