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Busan Metropolitan City Selects 110 Companies as “2025 Youth-Attracting Companies (청끌기업)”

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Economic Promotion Agency announced that they will host the “2025 Youth-Attracting Company Launch Ceremony” today (July 3) at 14:00 at BEXCO Convention Hall 2F.

The ceremony marks the official launch of the 110 companies selected as “2025 Youth-Attracting Companies” and aims to publicize excellent companies selected directly by young people, thereby serving as a starting point for spreading youth-friendly employment practices.

Approximately 200 attendees—including Mayor Park Heong-joon, representatives from selected companies, members of the youth evaluation panel*, and young employees at these companies—will participate.
* Youth evaluation panel: 20 teams of local youth who conducted on-site visits and interviews to assess companies firsthand.

The event consists of two parts:
• Part 1 features a presentation of evaluation results by the youth panel and a testimony by a young employee at a selected company, followed by the award ceremony for selected companies.
• Part 2 includes an introduction to the support programs offered to Youth-Attracting Companies and a special lecture on labor management cases relevant to the MZ generation.

Prior to this, the city re-certified 58 of the 100 companies selected last year that continued to meet core criteria such as average starting salary for new employees.
In addition, through a three-stage selection process—which included:
• quantitative evaluations (e.g., wage levels, employment stability, company size),
• on-site assessments conducted by the youth evaluation panel (20 teams, 40 members),
• and qualitative reviews of work-life balance and organizational culture—52 new companies were selected.

The selected companies reflect diverse youth preferences in the job market and include:
• 19 companies attractive for their salaries,
• 26 for welfare benefits,
• 25 for work-life balance, and
• 40 for future prospects.

This initiative is part of the “Busan Youth-Attracting Company Discovery and Matching Support Project,” which aims to improve youth perceptions of local businesses, encourage youth talent to enter the regional workforce, and address mismatches between companies and job seekers.

Busan Metropolitan City will provide comprehensive support to selected companies, including:
• operation of dedicated “Youth-Attracting Managers” to match companies and youth,
• promotional marketing,
• on-site briefings,
• 1:1 job fairs tailored to Youth-Attracting Companies,
• “Future-Tomorrow” job experience internships, and
• onboarding programs to help new employees adapt.

In September, Busan plans to designate five of the 110 Youth-Attracting Companies as “Outstanding Youth Employment Companies,” which will receive various incentives, including:
• up to 40 million KRW in workplace enhancement grants,
• exemptions on acquisition taxes for new business-use properties,
• certification as an excellent Busan-based company, and
• discounts on credit guarantee fees.

Meanwhile, the “Youth-Attracting Company Introduction Event (청끌기업 알려드림 DREAM)” will also be held today (July 3) at 13:30 at BEXCO Convention Hall 1F.
This event will present exemplary companies in Busan and provide customized job information.

About 30 companies and 350 young participants are expected to attend.

The program includes:
• promotional booths for participating companies,
• job search seminars,
• a talk concert with current employees,
• supplementary event zones,
• and on-site activities to offer practical job information and career insight to attendees.

During the launch ceremony, Mayor Park Heong-joon will state:
“Youth-Attracting Companies go beyond simply offering jobs. They are trusted and directly chosen by young people, and they play a pivotal role in making Busan a great city for young people to live in.”
He is also expected to add:
“Busan Metropolitan City will continue to implement various support policies that enable youth and companies to grow together through youth-centered job opportunities and company-specific talent programs.”