Busan is good

Enjoy Gourmet Food and Travel at Busan’s Traditional Markets

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The Busan Metropolitan City (Mayor Park Heong-joon) will host a traditional market promotional support event for three days from June 26 (Wed) to June 28 (Fri) at Suyeong Paldo Market (Suyeong-gu) and Lucky Deokpo Market (Sasang-gu) to revitalize traditional markets and boost consumer activity.

This event is part of a market-specific consumer stimulation program funded through a supplementary budget, targeting markets selected through a public call in May. It is designed to invigorate markets struggling with sluggish demand due to economic downturns.

In particular, the event features experiential marketing programs that combine traditional markets with gourmet dining and global content, aimed at attracting MZ generation and family visitors for extended stays and meaningful consumption.

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Highlights at Suyeong Paldo Market (Suyeong-gu)

• ●A gourmet festa will allow visitors to cook and taste “meal kits” developed by Michelin-starred chefs using fresh ingredients bought directly from the market.

• ●At the “One-Pan Gourmet Market”, chefs from Michelin and popular Busan eateries will demonstrate how to prepare simple, one-pan meals on-site using market-sourced ingredients.
  Visitors can purchase, cook, and enjoy the dishes on the spot in a designated dining zone.

• ●The event will also feature:

• ○Popular butcher shops (e.g., for thick-sliced pork belly)

• ○Beer-tasting booths

• ○Live busking performances

• ○A festive night market atmosphere blending food and culture

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Highlights at Lucky Deokpo Market (Sasang-gu)

• ●The market will transform into an exotic night market inspired by Southeast Asia, in line with the area's high proportion of multicultural families and foreign residents.

• ●Visitors can enjoy:

• ○Local Asian street foods such as pho and banh mi

• ○A special photo zone with actors dressed in traditional Southeast Asian costumes

• ○Market vendors offering Asian literature, home goods, and more

• ○Cultural performances including saxophone, reggae, jazz-funk music, and interactive events

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Voice from the Market

A local vendor shared:

“These days, even traditional markets need to evolve to attract customers.
I hope this event brings more young visitors and breathes new life into the market.”

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Kim Bong-cheol, Director of the Busan Digital Economy Bureau, stated:

“This event is a precious opportunity to revitalize traditional markets and offer citizens a unique and memorable experience.
We will continue promoting diverse consumer programs to invigorate the traditional market economy.”