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Busan City and CJ Olive Young to Launch Part 2 of the Youth Support Project “YOUNG Busan”

Jun 11, 2025 24  Views
◈ Open to 18–39-year-old youth residing in Busan — submit stories about “Why I live in Busan”

◈ 100 selected applicants will receive a “Big Bag” gift package supporting Busan youth

◈ Submissions accepted until June 27 via online form, including a photo and a story about hopeful experiences and advantages of living in Busan

◈ Five selected stories will be turned into photo shoots and video content to be shared on the city’s official Instagram and YouTube channels

◈ Slogan: “Cheering for Young Busan — A city you’d want to live in again!”
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Busan Metropolitan City(Mayor Park Heong-joon) announced that the city, in collaboration with CJ Olive Young (hereinafter “Olive Young”), will actively launch Part 2 of the YOUNG Busan project to support youth and promote the city’s appeal.


The YOUNG Busan project targets youth aged 18 to 39 living in Busan, collecting hopeful stories and highlights of life in the city. It aims to produce and share various forms of content that emphasize pride in living in Busan.


Busan City and Olive Young initiated the project last year and have been steadily expanding its reach.

Olive Young, a leading K-lifestyle platform and trendsetter in K-beauty popular among young people, is collaborating on this project to energize the daily lives of Busan’s youth and grow together with the region.


In the first phase of the project last year, a “Busan Gift Card” featuring illustrations by a local youth artist expressing the beauty of Busan was released.

In this second phase, the project presents the “Big Bag” — a gift package supporting youth who are growing together with the city and creating their own stories.


This year’s YOUNG Busan 2 project is collecting stories from youth about their personal experiences of living in Busan — what makes the city attractive, their hopeful moments, and what they’ve gained from life in Busan.

Applications are open until June 27 and can be submitted through the online form along with a photo: https://naver.me/FhfKe1ZE.


Eligibility is limited to youth born between January 1, 1985 and December 31, 2007 who currently reside in Busan (ages 18 to 39).

Special focus will be placed on stories such as:

  • Youth who returned to Busan because they love it

  • Youth who settled in Busan after falling in love with the city

  • Youth pursuing and achieving their dreams in Busan


Among the applicants, 100 youth will be randomly selected to receive a Big Bag, a gift package designed to support and cheer on Busan’s youth.


The Big Bag includes popular Olive Young items such as Busan seed hotteok snacks, vitamins, and sunscreen — practical items that help relieve fatigue and boost vitality in everyday life.


Additionally, five youth will be selected to have their stories turned into photo and video content.

These stories will be filmed at various iconic locations around Busan and shared with the public through the city’s official Instagram and YouTube accounts.


Park Gwang-myeong, Spokesperson of Busan City, stated:
“We hope the YOUNG Busan 2 project will bring vibrant stories of youth living in Busan to a wider audience, encouraging more young people to love and feel proud of the city.”

He added,
“Busan will continue to grow as a space where youth can dream and live freely. This project is part of our ongoing campaign to establish Busan as a youth-friendly city, and we will continue to promote diverse programs that encourage youth participation.”



Attachment: Poster

This content has been translated by AI. Please refer to the attached original Korean version for accuracy if needed.