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Busan City Selects and Supports “2025 Service Champions” and “Self-Growth Support Project” Participants

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The Busan Metropolitan City (Mayor Park Heong-joon) announced that it has selected 15 companies as “2025 Service Champions” and 3 companies for the “Self-Growth Support Project,” which supports mid-stage growth. An award ceremony will be held today (June 10) at 2:00 p.m. in the City Hall conference room.

○ Since 2016, the City has designated a total of 140 competitive and growth-oriented companies across key service industries—such as business services, content, tourism and MICE, logistics, ICT, finance, and medical services—for focused support.

○ This year, 15 companies were selected from 49 applicants through a comprehensive evaluation of their growth potential, innovation, and economic performance. Additionally, 3 mid-stage Service Champion companies (2nd to 5th year) were chosen for the “Self-Growth Support Project” to help them scale up through company-led growth models.

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Notable 2025 Service Champion selections include:

• ●(Ground K Co., Ltd.), a mobility partner for APEC 2025, headquartered in Haeundae-gu

• ●(Eogiya Factory Co., Ltd.), a marine resource recycling firm applying eco-friendly technologies, also based in Haeundae-gu

For the “Self-Growth Support Project,” selected companies include:

• ●(Monster Inc.), located in Sasang-gu, known for custom keyboards and innovative input devices

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Service Champion certifications are valid for five years. The City plans to foster these companies as regional leaders through tailored and continuous support.

○ Support includes:
 • KRW 3 million in the first year for customized services (e.g., promotion, IP registration, consulting)
 • KRW 10 million from the second to fifth years for companies implementing self-directed growth plans
 • Additional benefits such as preferential access to public funds, interest rate reductions, and favorable evaluation in public projects

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The award ceremony will be held at 2:00 p.m. today (June 10) in the City Hall 12th-floor conference room 2.

○ Approximately 30 attendees, including Mayor Park Heong-joon and representatives from the 18 selected companies, will be present.

○ Mayor Park will personally present certificates, plaques, and support funds, and will listen to companies' suggestions during a business roundtable.

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Mayor Park Heong-joon stated,
“The service industry is a key sector supporting regional economic growth through new services and technologies,” and added,
“We will provide continuous and systematic support to help Service Champions lead improvements in the overall productivity of Busan’s service sector.”

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[Appendix 3] Overview of the Service Champion Program

• ●Legal Basis: Busan Service Industry Promotion Ordinance, Article 6

• ●Purpose: Select and nurture competitive companies in key service industries through step-by-step support

• ●Budget: KRW 100 million (municipal funds)

• ●Support Details:
   • 1st-year customized support: KRW 3 million for consulting, IP, promotion
   • 2nd–5th year: KRW 10 million for self-led growth programs
   • Incentives: loans, interest reductions, business consulting, public project preference