Busan is good

Busan City to Host a Content Contest Aimed at Improving Awareness of Elderly People Living Alone

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host a public content contest aimed at improving awareness of elderly people living alone, under the theme Know is Good, “노(老)플루언서 (No-Influencer).” The event is organized by the Busan Senior Support Center for the Elderly Living Alone and runs through July 31.

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Contest Overview

• ●Theme: Know is Good, “노(老)플루언서 (No-Influencer)”

• ●Period: June 2 (Mon) – July 31 (Thu), 2025

• ●Eligibility: All Busan citizens

• ●Categories: Drawing, Photography, Writing, Acrostic Poem (6-character acrostic)

• ●Judging Period: August 11 (Mon) – August 22 (Fri), 2025

• ●Organizer: Busan Senior Support Center for the Elderly Living Alone

The contest theme “Know is Good, 노(老)플루언서 (No-Influencer)” is designed to improve public perception of elderly people and foster greater understanding and inclusion across generations.

The slogan plays on the city’s promotional phrase “Busan is Good,” replacing “Busan” with “노 (No, 老)” which simultaneously implies “elder” and “to know.” It reframes the image of the elderly not just as aged individuals, but as people of wisdom and knowledge. The phrase “Influencer” is also adapted to highlight the influence that elderly people can have.

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The contest is divided into four categories:

• ●Drawing: Participants are to depict contrasting images on one sheet of paper, showing both negative and positive perceptions of the elderly.

• ●Photography: Photos should reflect the positive image or influence of elderly individuals.

• ●Writing: Entries should align with the contest theme Know is Good, “노(老)플루언서 (No-Influencer).”

• ●Acrostic Poem: Participants must write a six-line poem using the syllables “노인이라좋다” (It’s good to be elderly).

All Busan citizens are eligible to participate. After the judging in August, 67 total winners will be selected across categories for Grand Prize, Excellence Awards, and Encouragement Awards.

Submissions can be sent via email (bscsenior051@hanmail.net), post, or in person to the Busan Senior Support Center (206 Nakmin-ro, Dongnae-gu). An online Google Form is also available: forms.gle/jvTtbjqWSMDjfmBQ8

For more information, visit the center’s website (www.lovesenior051.co.kr), Instagram (@bscsenior051), or KakaoTalk channel (부산시독거노인종합지원센터).
Inquiries: ☎ 051-253-2590

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Jung Tae-ki, Director-General of Busan's Social Welfare Bureau, stated:

“Through this contest, we hope to raise awareness about the elderly living alone and help create a hopeful and positive atmosphere in society. We look forward to your enthusiastic participation.”

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Appendix 1. Contest Overview

2025 Elderly Awareness Content Contest Notice
The Busan Senior Support Center for the Elderly Living Alone is conducting this content contest as part of its efforts to raise public awareness and foster a hopeful and positive perception of elderly people living alone.
This year’s theme is “Know is Good, 노(老)플루언서 (No-Influencer).” We invite you to participate with great interest.

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Appendix 2. Promotional Material

(Attached separately)