Busan is good

Busan Museum to Host Museum Meets Media Art, in Collaboration with Loop Lab Busan

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The Busan Museum (hereinafter “the Museum”) announced that it will host Museum Meets Media Art, a special exhibition in collaboration with the digital media art festival Loop Lab Busan, from April 23 to June 29 in the Donated Works Exhibition Hall.

This marks the Museum’s first media art exhibition and presents a fusion space where tradition meets modernity and analog merges with digital—combining painting and video art in harmony. The exhibition will feature works by renowned stage director Yang Jung-woong and celebrated media artist Lee Lee-nam, offering a new artistic experience that merges traditional beauty with contemporary sensibilities.

The two artists explore the fusion of traditional art and advanced media technologies, expanding the boundaries of art and reinterpreting cultural heritage in a modern context. Their works reveal the diverse possibilities of media art where Korean tradition and contemporary elements naturally converge.

Visitors can view a total of four media artworks, including Yang Jung-woong’s immersive media piece X Beauty and several notable works by Lee Lee-nam.

• ●X Beauty by Yang Jung-woong reimagines the genre paintings of Joseon-era artist Shin Yun-bok with a modern twist. This multimedia work, created in collaboration with artists across various disciplines—visual effects, photography, hanbok design, and makeup art—brings the daily life of the Joseon era vividly to life, offering a new sense of elegance to viewers.

• ●Lee Lee-nam presents four works in this exhibition. His signature piece DNA Landscape combines the artist’s own DNA data with traditional East Asian landscape painting, exploring the connection between the self and nature. Additional video paintings reinterpret classic works by artists such as Kim Hong-do and Jeong Seon using cutting-edge digital technologies. Each work offers a new mode of artistic communication through the fusion of traditional painting and modern media.

This exhibition is part of the Loop Lab Busan festival organized by the Busan Museum of Art, and is expected to bring fresh energy to Busan’s arts and culture scene.

The exhibition will run from April 23 to June 29, operating daily from 9:00 a.m. to 6:00 p.m., and will be closed on Mondays. Admission is free and open to the public. Further details can be found on the Museum’s website (museum.busan.go.kr), and inquiries can be directed to the Exhibition Operations Team at 051-610-7146.

Director Jeong Eun-woo of the Busan Museum stated, “This exhibition will offer visitors a new artistic experience by combining traditional painting with advanced technologies. Through this innovative attempt at a digital media art exhibition, we hope to refresh the image of the Museum and raise greater awareness of Busan Museum among the public.”