Busan is good

Busan to Host Public Photo Contest to Promote the City Brand: “Clean Air City, Busan!

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The City of Busan (Mayor Park Heong-joon) announced the launch of a public photo contest titled “Clean Air City, Busan! A Story Written with Citizens”, running from April 1 to April 28.

This contest aims to promote awareness of Busan’s clean air, foster public participation and pride, and build a strong city brand identity symbolizing “Clean Air City, Busan.”

Among Korea’s seven major metropolitan cities, Busan has the best air quality. In particular, Busan’s fine particulate matter (PM2.5) levels met national environmental standards in 2021, 2022, and 2024, making it the only major city to achieve this consistently.

Participants are invited to submit a photo that captures the beauty of Busan’s clean air, accompanied by a short creative caption or branding phrase. Submissions are limited to one entry per person, and must be sent by email to phjin@korea.kr by April 28.

• ●The caption or brand name should be a creative one-line phrase or naming idea designed to promote air quality awareness or branding.

• ●Entries must include an image that expresses a moment or experience of breathing clean air in Busan—such as daily life scenes or nature (excluding portraits)—with the caption embedded or provided.

All submissions will be fairly reviewed, and three winners will be selected to receive the Mayor’s Prize of Busan Metropolitan City. Winning entries will be used in the city’s official promotions, including Instagram and offline exhibitions.

Lee Byung-seok, Director-General of the Environmental Water Policy Office of Busan, commented:

“We encourage citizens to take pride in the fact that Busan has the best air quality among Korea’s major cities. We hope many will participate by sharing meaningful moments with their families in Busan’s fresh air and help spread the message of ‘Clean Air City, Busan’ far and wide.”

Further details and the official contest announcement can be found on the Busan Metropolitan City website (www.busan.go.kr/nbgosi).