'Ni hao, Busan’: Chinese paper published
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Front page of pilot issue of city’s Chinese-language newspaper
Called “Donggan Fushan,” a Chinese-language version of “Dynamic Busan” will be published on April 1 to promote city policy to Chinese residents and visitors, and keep them abreast of the latest goings-on in this thriving metropolis. Some 7,000 copies of the first issue will be printed.
The newspaper will be distributed to local government institutes, economic forums and tour agencies, as well as directly to Chinese tourists visiting Korea. The first issue will appear as an eight-page tabloid in full-color printed on vellum paper. From the second edition onwards, the paper will be downsized to four pages. Donggan Fushan will be issued once a month.
This marks the third foreign-language newspaper that Busan City is publishing after the original English version in July 2005 was followed by a Japanese version in 2010.
The Chinese version will focus on promoting the city’s brand and emphasizing the merits of the city as it paints Busan as a city that people would like to visit again.
The first issue will also have information on enjoying Busan and Yeosu together, as the Expo 2012 Yeosu Korea is taking place for three months from May 12.
Meanwhile, the “Shanghai Gate,” the symbol of Busan’s China Town, will be introduced to emphasize the friendly ties between Busan City and China.
“Donggan Fushan” will be distributed regularly at 90 accommodations, tourist information centers and international flights in Busan City, as well as in 50 sister cities and diplomatic offices overseas. It will be available free of charge.
* Information: Busan Media Center (051-888-2131)
