Busan City Launches ‘Pink Light’ Campaign
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On April 5th, Busan City launched its Pink Light Campaign for the safety and convenience of pregnant women who use public transportation.
The City has installed a pink light next to seats reserved for pregnant women in all trains of Busan-Gimhae Light Rail Transit. Using cutting-edge Internet of Things (IoT) technology, the light blinks when a pregnant woman carrying a beacon device approaches so that anyone inappropriately sitting there will yield the seat to her.
The City provides beacon devices to pregnant women who register by phone (051-888-1415) or through the official website (www.pinklight.kr, Korean only). Beacons can be obtained from offices in Sasang, Gimhae International Airport, Daejeo, Buwon and Royal Tomb of King Suro Stations of the Busan-Gimhae Light Rail Transit line and the Communications Planning Division in Busan City Hall. A medical certificate from the maternity hospital must be presented.
The campaign is a collaboration between Busan City and Daehong Communications Inc., a company providing marketing communication services.
