Busan Transforms into Festival Destination for BTS World Tour
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Busan Transforms into Festival Destination for BTS World Tour
□ Ahead of BTS World Tour Arirang IN Busan, scheduled for June 12–13, 2026, Busan Metropolitan City is preparing large-scale entertainment content, which allows fans to be fully absorbed in a citywide atmosphere.
□ By integrating K-pop programs with Busan’s unique infrastructure, the city aims to give domestic and overseas guests the opportunity to explore its charm from arrival until departure, guided by a four-stage strategy focused on ‘Welcome, Experience, Taste, and Lasting Memories.’
□ [Welcome] To make an unforgettable first impression, welcoming events unfold across gateways and downtown hubs.
○ At Gimhae International Airport, dedicated photo zones are installed during Hospitality Week from June 8 to 14. The Busan Eurasia Platform Welcome Center operates from June 5 to 21, providing travel assistance, luggage storage services, and K-pop engagement sessions.
○ Busan Station Plaza is converted into a venue for diverse performances and exhibits. Six municipal divisions and approximately 30 partner companies highlight regional specialties and initiatives at Busan Pop-up Stores on June 12–13.
○ Greeting messages are projected on media façades and digital billboards at Busan Eurasia Platform and Haeundae Square. Illuminations light up Gwangandaegyo Bridge, Nurimaru APEC House, and Busan Tower in Yongdusan Park, further enhancing the buzzing vibe.
□ [Experience] Busan curates and brings immersive attractions to life.
○ On June 12 and 13 at 22:00, the Gwangalli M Drone Light Show takes place over Gwangalli Beach, where 1,000 drones pay tribute to BTS’s comeback in sync with the glow of Gwangandaegyo Bridge.
○ From June 11 to 13, Songsanghyeon Square hosts The Red Moment Busan, featuring red-colored lighting inspired by BTS’s album ‘Arirang,’ alongside music showcases, photo backdrops, and hands-on booths.
○ From June 5 to 21, a special city tour bus branded as ‘BTS THE CITY’ offers both daytime and evening runs.
○ In addition, four packages tailored to preferences—Heritage (North & West Busan), Romance (Downtown), Healing (Geumjeong), and Arts (Haeundae)—seek to encourage longer stays.
□ [Taste] To turn the concert boom into an economic catalyst for businesses, Busan leverages its gastronomy and nighttime tourism.
○ From June 4 to 21, the Port Village Busan 2026 at Busan Port Pier 1 presents gourmet lounges with 50 food and beverage teams, lifestyle marketplaces, and interactive spaces, generating a vibrant harbor ambience.
○ During June, the Busan Gourmet Selection comes together with popular establishments, some of which also get involved in the Port Village Busan 2026.
○ From June 10 to 14, the Starry Sea Busan Night Market celebrates traditional liquor pop-ups and themed night markets at Hwamyeong Eco Park.
○ The Busan Restaurant Map is expected to strengthen connections between Busan’s culinary appeal and tourism spending while improving the visibility of dining options by district.
□ [Lasting Memories] Busan strives to make this journey go beyond a one-time concert experience and invite visitors to return in the future.
○ The Busan Tourism Promotion Center near Busan Asiad Main Stadium, the concert site, introduces points of interest and participatory activities designed to foster a deeper understanding of the city.
○ Limited-quantity Hospitality Kits are distributed at the Busan Eurasia Platform Welcome Center, the Busan Tourism Promotion Center, and public accommodations such as the Gudeok Youth Training Center, the Geumnyeonsan Youth Training Center, and Naewonjeongsa Temple Stay. The kit includes souvenirs, a 20% discount coupon for the BIG3 of the Visit Busan Pass,* and various vouchers to facilitate the discovery of Busan’s sights more affordably and extensively.
* Inbound tourist-exclusive pass that combines admission to must-see spots and mass transportation in Busan
Related article: Expansion of the “Fair Accommodation Challenge” Across Busan During the BTS Concert Period
