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Busan Metropolitan City Hosts “MEET IN BUSAN,” Inviting Leading International MICE Buyers

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Busan Metropolitan City (Mayor Chun Jae-soo), in cooperation with the Busan Tourism Organization, is hosting “MEET IN BUSAN,” a familiarization tour for leading international meetings, incentives, conventions and exhibitions (MICE) buyers, through tomorrow (October 27). The event takes place at facilities within the Haeundae International Conference Complex and distinctive local venues known as unique venues.

The event is designed to showcase Busan’s outstanding international conference infrastructure and distinctive event offerings to international MICE professionals while expanding opportunities to attract international conferences and corporate incentive events through business exchanges with local industry stakeholders.

In particular, the program combines the meeting, accommodation and tourism infrastructure of the Haeundae International Conference Complex with unique venues that reflect Busan’s distinctive character, allowing participants to experience firsthand the city’s strengths as an international conference destination.

Approximately 20 leading international MICE buyers and 60 domestic industry representatives, including members of the Busan MICE Alliance (BMA), are participating in the event. Busan Metropolitan City will host a welcome luncheon and city promotional presentation today (October 26) at noon in the Grand Ballroom on the first floor of The Westin Josun Busan.

International buyers are attending from nine countries and regions: Thailand, China, Indonesia, Singapore, Hong Kong, Taiwan, Vietnam, Malaysia and the Philippines. Participants include representatives of professional conference organizers (PCOs), associations and other organizations involved in conventions and international conferences, as well as travel agencies specializing in corporate incentive travel.

The welcome luncheon and city promotional presentation will highlight Busan’s MICE infrastructure, including the Haeundae International Conference Complex, and the city’s competitive advantages as a destination. The event will also seek to establish a foundation for business cooperation by facilitating exchanges between international buyers and local industry stakeholders.

Meanwhile, Busan Metropolitan City continues to expand its networks with domestic and international MICE professionals and global companies while pursuing marketing initiatives to attract international conferences and corporate incentive events.

This year, the city has promoted Busan’s competitive strengths to global companies and MICE industry professionals through various initiatives, including participation in IMEX, a major MICE industry exhibition held in Germany; a Busan-exclusive MICE roadshow in Beijing, China; and the operation of a Busan promotional pavilion at the 2026 World Federation of Direct Selling Associations (WFDSA) World Congress.

The city also plans to participate in the Korea MICE Expo (KME), scheduled to take place in Seoul this November, to strengthen its networks with domestic and international buyers. By continuing its event attraction marketing efforts in conjunction with the current familiarization tour, Busan Metropolitan City aims to accelerate efforts to secure more international conferences and corporate incentive events.

Na Yun-bin, Director-General of the Tourism and Content Industry Bureau of Busan Metropolitan City, stated, “Throughout this year, Busan Metropolitan City has consistently promoted the city’s competitiveness in the MICE industry through participation in major domestic and international MICE events and various promotional activities.”

Na added, “This event provides leading international buyers with an opportunity to experience Busan’s infrastructure and event offerings firsthand and develop concrete opportunities for cooperation with local industry stakeholders. We will make every effort to ensure that these exchanges lead to tangible results in attracting events and revitalizing the local economy.”