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2026 Passion & Fashion Busan and Busan Fashion Week to Bring Festival Excitement to Business!

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Busan Metropolitan City (Mayor Chun Jae-soo) announced that the 2026 Busan International Footwear, Textile & Fashion Exhibition (Passion & Fashion Busan 2026) and 2026 Busan Fashion Week will take place at BEXCO for three days, from October 29 to 31.

The events are designed to help local companies expand their sales channels and promote business exchanges by combining an exhibition showcasing products and technologies from the footwear, textile, and fashion industries with fashion shows featuring domestic and international designer brands.

This year, in particular, the events will offer more interactive programs for citizens to experience and enjoy firsthand, combining the professional focus of business-to-business activities with public entertainment to create a festival celebrating both industry and culture.

Celebrating its 34th edition this year, Passion & Fashion Busan will take place in Hall 2 of Exhibition Center 1 at BEXCO, bringing together 360 companies across 380 booths. The exhibition will showcase a wide range of products and technologies in the footwear, textile, and fashion sectors while helping participating companies develop new sales channels through consultations with domestic and international buyers.

The Artificial Intelligence (AI) Trend Seminar and Future Technology Pavilion will share insights into industrial transformation and digital technology trends, supporting technological innovation and the identification of new business opportunities. The event also plans to expand opportunities for actual business transactions through a global business fair and consultations with approximately 260 domestic and international buyers.

Visitors will also be able to enjoy sports-related interactive activities, a Retro Shoes Exhibition, and a Proper Walking Experience Pavilion. Through exhibitions and hands-on experiences exploring the past, present, and future of the footwear and textile industries, the event aims to introduce citizens to the value and appeal of these industries.

Busan Fashion Week will take place in Hall 3B of Exhibition Center 1 at BEXCO. Fifteen domestic brands, four international brands, and nine universities in the Busan area will participate, presenting a total of 12 fashion shows over three days.

Visitors will have the opportunity to discover collections by domestic and international designer brands, the latest fashion trends, and creative works by emerging fashion talents, all in one place.

This year, the event will also introduce content that incorporates Busan's appeal as a maritime city into fashion. Busan-based beauty company Sweet Solution will participate by filling the venue with fragrances reminiscent of Busan's sea, offering visitors a multisensory experience that brings fashion and fragrance together.

The events will also expand opportunities for local brands to enter overseas markets through international exchanges. Busan Metropolitan City has continued its partnership with JF3 (Jakarta Fashion Festival), an Indonesian fashion event with which it signed a memorandum of understanding last year.

Following the participation of Busan fashion brand Ogyo in the JF3 fashion show in July, three Indonesian brands will take part in this year's Busan Fashion Week.

Building on these exchanges, Busan Metropolitan City plans to strengthen cooperation between fashion brands in the two countries and enhance the global competitiveness of Busan's fashion industry.

By linking the two events, Busan Metropolitan City intends to showcase both the manufacturing capabilities and design competitiveness of Busan's footwear, textile, and fashion industries. The city also aims to develop the events into an industrial festival that brings together business activities, public experiences, and fashion culture. In addition, it plans to support the revitalization of related industries by helping local companies expand their sales channels and strengthen their brand competitiveness.

Mayor Chun Jae-soo said, "Passion & Fashion Busan and Busan Fashion Week provide an opportunity to showcase the technological expertise and design capabilities of Busan's textile, fashion, and footwear industries to domestic and international audiences while creating new business opportunities."

He added, "I hope these events will bring renewed vitality to local industries and serve as a springboard for taking their competitiveness to the next level. We will continue working to build Busan into an attractive maritime capital, supported by vibrant local industries."