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Experience the Flavors of Busan with Hanwoo! Busan Launches "Hanwoo Gourmet Tour" for International Visitors

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Busan Metropolitan City (Mayor Chun Jae-soo), in cooperation with the Hanwoo Board (Chairperson Min Kyung-cheon), will operate the Hanwoo Gourmet Tour for 15 days, from October 23 to November 6, targeting international tourists visiting or staying in Busan.

The initiative was designed to give international visitors opportunities to experience a variety of Hanwoo dishes at restaurants specializing in Korean beef that were selected for "Taste of Busan 2026," while promoting Busan's leading restaurants and encouraging Hanwoo consumption.

The Hanwoo Gourmet Tour will take place at four restaurants serving Hanwoo that were selected for "Taste of Busan 2026." Participating international visitors will receive up to KRW 30,000 per person toward their meal expenses.

The four participating restaurants are Yukhwamok (Haeundae-gu), Sogonggan (Haeundae-gu), Gwanganri Eonyang Bulgogi Busanjip (Suyeong-gu), and Gombo Sikdang (Sasang-gu). Visitors can enjoy each restaurant's distinctive Hanwoo specialties, including premium ribeye, steak, and bulgogi.

Through collaboration with the Hanwoo Board, the program will provide meal subsidies of up to KRW 30,000 per person for a maximum of 100 international tourists at each participating restaurant, with total support of up to KRW 3 million per restaurant.

International tourists wishing to participate can receive meal subsidies by visiting one of the designated restaurants, posting photos of their Hanwoo dishes on their personal social media accounts, and completing a simple verification process.

To participate, visitors must visit a participating restaurant and photograph their Hanwoo dishes, post the photos on their personal Instagram accounts, register their visit information and social media verification photos using the QR code or other instructions displayed at the restaurant, and present the completed registration screen to restaurant staff.

To encourage greater participation among international tourists, the city plans to display informational posters and table signs at participating restaurants and promote the program through communication channels operated by relevant organizations, including Visit Busan and the Busan Global City Foundation.

Through this pilot program, the city expects to encourage international tourists to visit restaurants in Busan while increasing awareness of the city's culinary culture through social media. After the program concludes, the city will analyze participation figures and operational results to determine whether to expand the initiative in the future.

Cho Gyu-yul, Director General of the Citizens' Health Bureau at Busan Metropolitan City, said, "The Hanwoo Gourmet Tour is designed to give international tourists visiting Busan an opportunity to experience the city's diverse culinary culture while discovering the exceptional quality of Korean Hanwoo beef."

He added, "We will continue to expand opportunities for diverse culinary experiences in partnership with restaurants selected for 'Taste of Busan,' showcasing the distinctive flavors and attractions of Busan to a wider audience."