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Brilliant Fireworks, Fair Prices: Busan Metropolitan City Launches Joint Public-Private Campaign!

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Busan Metropolitan City (Mayor Chun Jae-soo) announced that it conducted a joint campaign with relevant organizations to promote fair accommodation rates and friendly service ahead of the Busan Fireworks Festival in the Gwangalli Beach area from 2 p.m. to 4 p.m. yesterday (October 21).

The campaign was organized to prevent excessive accommodation rate increases and inconveniences to guests resulting from a surge in demand during the Busan Fireworks Festival. It also aimed to establish fair practices in accommodation transactions and create an environment in which tourists can visit Busan with confidence.

Participants included Busan Metropolitan City, the Busan Tourism Association, the Busan Branch of the Korea Lodging Industry Association, and the district offices of Suyeong-gu, Haeundae-gu, and Nam-gu.

The participating organizations first gathered at the Suyeong-gu Community Culture Center to share updates on their respective efforts to stabilize accommodation rates and discuss ways to cooperate in preventing inconveniences to tourists.

Busan Metropolitan City shared its measures to stabilize rates at tourist accommodation establishments, updates on guidance and inspections of general lodging establishments, and measures to address illegal practices related to accommodation services.

The Busan Tourism Association and the Busan Branch of the Korea Lodging Industry Association discussed ways to encourage voluntary compliance with fair pricing practices and the provision of friendly service within the accommodation industry. Meanwhile, Suyeong-gu, Haeundae-gu, and Nam-gu shared updates on their efforts to stabilize accommodation rates and prevent inconveniences to tourists at lodging establishments within their respective jurisdictions.

Following the meeting, participants conducted an on-site campaign targeting accommodation establishments in the Gwangalli Beach area. They distributed informational materials emphasizing the importance of fair and reasonable pricing and transparent business practices while encouraging friendly service and high standards of cleanliness.

The materials outlined practical measures to establish fair accommodation practices and improve services for tourists. These included refraining from excessive rate increases and setting reasonable prices, providing advance notice of accommodation rates and terms of use, preventing unilateral reservation cancellations and unjustified additional charges, ensuring courteous customer service, and maintaining cleanliness and hygiene in guest rooms.

In addition, Busan Metropolitan City plans to use its independently developed accommodation rate monitoring program to analyze trends in accommodation rates at establishments near the fireworks festival venue. The city will also consider identifying establishments that voluntarily participate in price stabilization efforts and providing them with incentives.

The program was developed to compare and analyze accommodation rates on the day of the fireworks festival with those on the Saturdays immediately before and after the event, making it possible to assess the extent of rate increases during the festival period.

Based on the monitoring results, Busan Metropolitan City plans to identify accommodation establishments that maintain reasonable rates and consider providing incentives, including promotional support, to those establishments.

Building on this campaign, Busan Metropolitan City intends to strengthen cooperation with relevant organizations and the accommodation industry, encourage voluntary participation in price stabilization efforts, and foster a healthy accommodation culture that benefits both tourists and accommodation providers.

Na Yoon-bin, Director General of the Tourism Content Industry Bureau of Busan Metropolitan City, said, "As the Busan Fireworks Festival is one of Busan's signature tourism events, attracting large numbers of visitors from Korea and abroad, it is essential to earn tourists' trust through fair accommodation rates and friendly service."

Na added, "We will work closely with the accommodation industry and relevant organizations to encourage active participation in reasonable pricing practices and the provision of friendly, clean services, ensuring that tourists can enjoy their visit to Busan with peace of mind."