Busan Metropolitan City (Mayor Chun Jae-soo) and the Busan Economic Promotion Agency announced that they will host the "Expert Lecture for Small Business Owners in the Second Half of 2026" at 10:00 a.m. tomorrow (October 22) at Somin Hall in the Mirae Building of Pukyong National University.
The lecture is designed to share practical sales and marketing strategies and business management expertise based on an expert's firsthand industry experience.
The lecture will be delivered by Yang Ji-sam, CEO of Cheonggiwa Town, who started his career as a restaurant employee and went on to build a restaurant business generating KRW 40 billion in annual sales.
Yang will share examples of the decisions and judgments he has made while managing restaurant operations and employees and building a brand that encourages repeat customer visits.
The program will consist of three parts: a lecture, a talk concert, and a Q&A session.
In Part 1, titled "The Mindset of a Hands-On Business Owner," Yang will share his firsthand experience and business management expertise.
Parts 2 and 3 will feature a talk concert and Q&A session, respectively, during which participants will discuss management challenges such as stagnant sales, adapting to changing commercial conditions, and employee management, and explore possible solutions with guidance from Yang.
The lecture is open to anyone interested, including small business owners and prospective entrepreneurs. Further details are available on the Busan Small Business Support Center website (https://bsbsc.kr) or by contacting the Busan Economic Promotion Agency at 1833-3665.
Park Dong-seok, Director General of the Citizen Economy Bureau of Busan Metropolitan City, said, "We hope this lecture will provide small business owners with practical advice and management expertise to help them address the challenges they face in their daily operations."
"We encourage small business owners across Busan to take an active interest in the event and participate," he added.
This content has been translated by AI. Please refer to the attached original Korean version for accuracy if needed.
Translated by AI
Link to Busan press releases in Korean