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One Wave, One Ocean: 2026 Busan BlueFood Wave Festa to Take Place at Gwangalli Beach

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Busan Metropolitan City (Mayor Chun Jae-soo) announced that the 2026 Busan BlueFood Wave Festa will take place on October 17, from 11:00 a.m. to 3:00 p.m., at Dalbit Square on Gwangalli Beach, in front of Homers Hotel.

The festival is designed as a participatory event where citizens can experience the value and excellence of Busan seafood while exploring sustainable seafood consumption and its future under the theme of Blue Food.

One of the main highlights will be a wave-themed flash mob featuring 300 citizens. Participants will hold commemorative items bearing promotional messages about Busan seafood and move together like ocean waves, creating a giant wave symbolizing Busan Blue Food.

The flash mob conveys the message that just as small individual movements come together to create a powerful wave, Busan's fisheries industry and its citizens can work together to foster a new Blue Food culture. It also expresses the hope that the seafood culture originating in Busan will extend beyond everyday life and spread around the world.

Busan Metropolitan City plans to produce videos and online content featuring the performance to highlight the value and excellence of Busan seafood and sustain public interest and participation.

Ahead of the main event, beachcombing activities and preliminary performances will take place, along with a variety of programs designed to help participants experience the value and sustainability of seafood.

Beachcombing involves walking along the shore at a leisurely pace while collecting marine litter. Participants will explore Gwangalli Beach and contribute directly to efforts to keep the ocean clean.

Other activities will include a fishing experience focused on protecting juvenile fish, Blue Food message card making, Busan seafood tastings, and prize drawings, offering a range of enjoyable experiences for citizens.

The festival is free and open to all interested citizens. Online advance registration is available through October 16 via the QR code on the event poster. On-site registration will also be accepted from 11:00 a.m. to 1:00 p.m. on the day of the event.

All participants will receive special commemorative gifts and have the opportunity to enter prize drawings.

Shim Jae-min, Assistant Mayor of the Maritime Capital Strategy Office of Busan Metropolitan City, said, "This participatory event brings citizens together to walk along Busan's beaches, experience Busan seafood, and create one collective wave with 300 participants."

He added, "We hope this event will encourage citizens to take a greater interest in the value and sustainability of Busan seafood and inspire them to work together to protect a healthy marine environment and foster a culture of sustainable seafood consumption."