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Busan Metropolitan City to Host Traditional Market Sales Promotion Event at Sinpyeong Alley Market to Boost Consumer Spending

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Busan Metropolitan City (Mayor Chun Jae-soo) announced that it will hold a Traditional Market Sales Promotion Event at Sinpyeong Alley Market from October 15 to 17 to stimulate consumer spending.

The event is a tailored initiative designed to help traditional markets recover sales amid an economic slowdown and sluggish consumer spending.

Throughout the event, visitors will be offered discounts and a variety of interactive programs aimed at encouraging families to visit the market and make purchases.

The event will be held as the "2026 Sinpyeong Alley Half-Price Road Festa," the market's autumn festival, featuring discounts to ease the cost of shopping and hands-on programs that allow visitors to experience the unique charm of a traditional market.

During the event, two KRW 5,000 discount coupons per person will be distributed on a first-come, first-served basis at the start of each hour from 2:00 p.m. to 6:00 p.m., for a total of five distribution rounds each day. The coupons can be used for purchases of KRW 10,000 or more, providing discounts of up to 50%.

Customers presenting receipts for purchases of KRW 5,000 or more can participate in a guaranteed-win roulette event, with prizes including toilet paper, rubber gloves, and beer coupons. A receipt-based lucky draw will also be held on-site at 7:30 p.m. each day, offering Onnuri gift certificates worth KRW 50,000.

Interactive activities, including tuho, a traditional Korean arrow-throwing game, and a residents' singing contest, will also be organized for visitors to enjoy.

A photo zone reflecting the market's distinctive character and autumn atmosphere will be set up, allowing visitors to take commemorative photographs.

The merchants' association will prepare food at Dongmae Square, while individual merchants will sell food throughout the market. Visitors who purchase food at the market will also receive complimentary beer coupons.

The Sinpyeong Alley Market Merchants' Association expressed its hopes for the event, stating, "These days, we are keenly aware that traditional markets must adapt to changing times to continue attracting customers. We hope this event will encourage more families to visit the market regularly and bring renewed energy and vitality to the area."

Park Dong-seok, Director General of the Citizens' Economy Bureau of Busan Metropolitan City, said, "This event will be a valuable opportunity to breathe new life into traditional markets while creating special memories for residents."

He added, "We will continue to implement a wide range of consumer spending promotion programs that deliver tangible benefits and help revitalize traditional markets."