Busan is good

Busan Metropolitan City Begins Free Distribution of New Official Typeface “Busan Dandi” on October 11

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Busan Metropolitan City (Mayor Chun Jae-soo) announced that it will begin distributing its new official city brand typeface, “Busan Dandi,” free of charge today (October 11) to all citizens, businesses, and organizations as part of efforts to strengthen Busan’s city brand identity and image.

Following the development of the “Busan” typeface in 2010, the city initiated the development of a new official typeface to respond to changes in the digital environment and enable broader use across various media.

The name “Busan Dandi” comes from “dandi,” a regional dialect expression meaning “thoroughly, properly, and with care.” Designed to convey Busan’s dynamism and strong identity, the typeface family comprises seven styles: three Busan Dandi Gothic styles (Light, Medium, and Bold), three Busan Dandi Myeongjo styles (Light, Medium, and Bold), and one Busan Dandi Handwriting style (Light).

Busan Dandi Gothic and Myeongjo prioritize consistent readability, taking into account the requirements of body-text typefaces used to communicate information accurately. The characters in both styles feature a two-degree slant to create a sense of dynamic movement.

Busan Dandi Handwriting was developed from handwriting contributed by a Busan citizen and adopted as an official typeface. It can be used in a wide range of content requiring a friendly and distinctive style. In particular, its special characters incorporate shapes such as seashells and starfish inspired by Busan’s coastal scenery, adding a playful element to the typeface.

The city gathered public feedback through a preference survey involving 11,352 citizens and finalized the typeface following consultations with experts. The handwritten style was also developed through a public competition, making the new typeface a collaborative creation shaped by Busan’s citizens.

Busan Dandi is the first multilingual global typeface developed by a local government in South Korea, supporting 11,172 Hangul characters, 813 extended Latin characters, and 986 Korean Standards (KS) symbols, enabling its use in languages spoken across approximately 130 countries.

Busan Metropolitan City plans to promote the widespread adoption of Busan Dandi across various sectors, including public administration, design and content production, and citizens’ everyday lives.

The city will actively incorporate Busan Dandi into administrative documents, promotional materials, and other publications produced by the city and public institutions to increase its use throughout the public sector.

To make the typeface easily accessible to designers and content creators, the city will pursue its inclusion on design platforms such as MiriCanvas and Noonnu. It also plans to register the typeface in the Safe Fonts collection of Gonggongnuri (Korea Open Government License), operated by the Korea Culture Information Service Agency.

In addition, the city will expand opportunities for citizens to use and experience Busan Dandi firsthand and express their connection to Busan in everyday life. In collaboration with local designers, the city will create and distribute free materials featuring the typeface, including wedding invitations, card news, and sticker designs. It also plans to organize a social media event encouraging participants to share examples of their use of the typeface and to collect stories from couples preparing for marriage, for whom wedding invitations designed with Busan Dandi will be produced and provided.

Mayor Chun Jae-soo stated, “Busan Dandi is a typeface created and completed together with the citizens of Busan.” He added, “We will actively incorporate the typeface across all areas of city administration while creating diverse opportunities for citizens to express their connection to Busan naturally through Busan Dandi.”