Busan is good

“Missing Busan? Give Your Phone and Computer a Busan Makeover!” Busan Metropolitan City Launches Digital Goods Platform “Busan-kku”

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Busan Metropolitan City (Mayor Chun Jae-soo) announced the official launch of “Busan-kku,” a digital goods platform where users can collect and enjoy digital content showcasing the city's landmarks, festivals, and distinctive local charm. The initiative responds to the growing trend of “Busan Fever,” a phenomenon among domestic and international visitors who find themselves longing to return to Busan after their trips.

The platform was developed to reflect the growing popularity of digital goods and personal branding, particularly among Generation Z.

Moving beyond conventional text-based policy communications, the initiative enables residents and visitors to experience and share Busan's appeal in practical and emotionally engaging ways as part of their everyday lives.

In particular, decorating smartphones and customizing computer and tablet wallpapers have emerged as popular ways for people to personalize their digital devices. Building on these trends, the city offers customized digital content, including original illustrations, stickers, and wallpapers, allowing residents and visitors to incorporate Busan's distinctive character and brand identity naturally into their daily lives.

The platform can be accessed through the Busan Metropolitan City website (Home → Videos & Content → Busan-kku) or directly at https://www.busan.go.kr/goods.

Busan Metropolitan City is collaborating with local illustrators based in Busan to introduce high-quality, visually appealing designs that users will want to collect and keep.

The platform offers illustrated and video wallpapers featuring iconic landmarks such as Gwangandaegyo Bridge and Gamcheon Culture Village, as well as downloadable digital stickers (PNG) depicting everyday scenes unique to Busan and characters such as Boogi, the city's official communication mascot.

To maximize user convenience, the platform provides a customized search system organized by theme, item, device type, and district or county.

Content is categorized by file format (image or video), intended use, and theme, including attractions, festivals, mascots, and municipal policies. Each item also clearly indicates its applicable Korea Open Government License (KOGL) classification, including Types 1 through 4 and free-use content, helping users access and use materials safely and in accordance with their permitted conditions.

A key feature of the platform is the participatory “My Creations” section, which invites residents and visitors to contribute their own content. A special event is also being held to celebrate the platform's launch.

Anyone who loves Busan can submit photos and videos captured during everyday activities or travels in the city. Submitted materials will be transformed into visually engaging digital goods and shared with other users. Through this process of participation and sharing, the city expects Busan's appeal to reach an even wider audience.

As part of the launch celebration, participants who photograph North Port Waterfront Park and Bukangi and submit their content to the “My Creations” section by October 20 will be entered into a lottery. A total of 100 winners will each receive a mobile gift voucher worth KRW 10,000.

Mayor Chun Jae-soo stated, “As more people find themselves captivated by Busan and experience what has come to be known as ‘Busan Fever,’ we have created this digital goods platform so that everyone can enjoy and cherish the city's unique charm in their everyday lives.”

He added, “I hope this platform will become a space for engagement where images of Busan captured by residents and visitors are transformed into inspiring digital content, allowing everyone to contribute to building Busan's brand value together.”