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Busan Metropolitan City Fully Revamps Citizen-Centered Website, Introduces AI Citizen Assistant and Tailored Inclusive Services

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it has fully revamped its main website to mark the first 100 days of the ninth popularly elected administration, making it easier and more convenient for all citizens to find and use the policies and benefits they need.

Following the launch of the dedicated “100-Day Emergency Measures for Livelihoods” website (www.busan.go.kr/minsaeng100) on September 14, the City is unveiling a newly redesigned main page for its official website today, October 7, and beginning a pilot operation of the generative AI-based “AI Citizen Assistant.”

The revamp and enhancement focused on improving accessibility and convenience so that citizens can find the municipal information and support policies they need more easily and quickly and proceed seamlessly through to the actual application process.

The City’s main website (www.busan.go.kr) has moved away from its previous image- and video-centered layout and adopted a three-section, content-centered structure that allows citizens to see the information they need at a glance.

On the left, key services selected through an analysis of citizen usage frequency—including childcare, youth, 50+, small business owners, and public facilities—are placed for quick access with a single click.

In the center, a main banner highlights essential news, including major policies and events, allowing visitors to review key information at a glance.

On the right, the latest notices and press releases, as well as content from Busan Metropolitan City’s official social media channels, are displayed in real time so that citizens can quickly receive up-to-date information on city affairs.

To commemorate the website revamp, a citizen participation comment event will also be held from today, October 7, through October 22.

In addition, the City will begin a pilot operation today, October 7, of the generative AI-based chatbot service “AI Citizen Assistant,” which responds to a wide range of citizen questions 24 hours a day.

The “AI Citizen Assistant” is an enhanced version of “AI Boogi News,” which previously provided information from press releases and the City’s official publication. The upgraded service connects additional information from individual portals covering youth, culture, tourism, and recreational sports and expands its knowledge data to provide a broader range of information closely related to citizens’ daily lives.

The City has also outfitted its communication character, “Boogi,” with clothing and accessories suited to the image of a citizen assistant and provides two voice versions—standard Korean and the Busan dialect—to make the service more familiar and approachable for citizens.

During the pilot period, the City will analyze usage patterns and the types of questions submitted by citizens to improve response accuracy and user convenience, with full-scale operation scheduled to begin in the first half of next year.

The City has also begun introducing tailored services to help senior citizens, economically vulnerable groups, and others who experience difficulty accessing information more easily find the municipal information and welfare benefits they need, with plans to continue expanding these services.

For older adults, the City will gradually expand the “Large Text” service, which displays text in a larger size, and the “Plain Language” service, which explains difficult policy and administrative terminology in easy-to-understand language.

Welfare information for economically vulnerable groups will increasingly be presented through diagrams and infographics showing eligibility requirements, application procedures, and other details, making complex information easier to understand.

Meanwhile, the dedicated “100-Day Emergency Measures for Livelihoods” website (www.busan.go.kr/minsaeng100), which has been operating since September 14, provides information to help citizens easily find and apply for the support policies they need.

Policies are categorized by beneficiary group, including citizens, small business owners, freight truck drivers, and delivery workers, and detailed information is provided on the application periods, support offered, and application procedures for 16 policy programs.

In particular, programs that accept online applications are linked directly to the relevant application pages, allowing users to move conveniently from reviewing policy information to submitting an application.

Mayor Chun Jae-soo said, “We have completely redesigned the website as a citizen-centered digital communication channel so that residents can access Busan Metropolitan City’s major policies and benefits more easily and quickly.”

He added, “We will continue to provide more accessible and transparent digital municipal services so that every citizen can conveniently obtain the information and benefits they need.”