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Busan Metropolitan City Holds Launch Ceremony for “Visit Busan Mate,” a Mobile Guide Service for Visitors to Busan

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it held a launch ceremony for “Visit Busan Mate,” a mobile tourist information service composed of foreign residents and international students living in Busan, at the Busan Global City Foundation at 10:30 a.m. yesterday, October 6.

“Visit Busan Mate” is an international visitor hospitality initiative in which foreign residents and international students who live in Busan and have developed a strong understanding of and affection for the city personally welcome international visitors and provide tourism information and assistance.

The launch ceremony included the presentation of appointment certificates, a pledge by participant representatives, greetings and self-introductions by participants, and a commemorative photo session.

“Visit Busan Mate” will operate on a pilot basis for approximately two months, from October through November, with a total of 14 foreign residents and international students from 10 countries participating.

Based inside Busan Station’s high-speed rail facilities, participants will use their native-language skills, cultural understanding, and experience living in Busan to provide international visitors with information on major tourist attractions, transportation, convenience facilities, and other services, while also helping address difficulties they may encounter during their travels in Busan.

In addition, Busan Metropolitan City is conducting a survey through October 11 on the Visit Busan tourism portal at https://visitbusan.net to select a nickname that will make “Visit Busan Mate” more familiar and approachable to residents and visitors.

The significance of the initiative extends beyond simply providing tourism information. It enables foreign residents of Busan to use their language skills and personal experience as members of the local community to contribute directly to making travel in Busan more convenient.

Based on the results of the pilot operation, Busan Metropolitan City plans to comprehensively analyze activity records, visitor satisfaction, and areas for on-site improvement. The findings will be reflected in next year’s operating plan as the city continues to expand the initiative.

Na Yun-bin, Director General of the Tourism Content Industry Bureau, said, “I sincerely thank all of you, from different countries and cultural backgrounds, for willingly devoting your time and effort out of your love for Busan to welcome visitors to our city.”

He added, “I hope that each and every Visit Busan Mate will serve as a friend connecting Busan with the world and as a welcoming face that conveys Busan’s warm hospitality.”