Busan is good

Discover Busan’s Beauty! Busan Metropolitan City to Host the “2026 Busan ME Art Festival”

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it will host the “2026 Busan ME Art Festival” for two days from today, October 6, through October 7 at the Busan Port International Exhibition & Convention Center.

The Busan ME Art Festival is a celebration that brings together beauty professionals to exchange skills and information and discover outstanding beauty talent. It also provides future beauty professionals and citizens with opportunities for career exploration and a wide range of hands-on experiences through collaboration among local government, industry, and academia.

Approximately 2,000 people, including participants in the beauty skills competitions and visitors, are expected to attend this year’s event.

The festival will feature a diverse program beginning with an opening ceremony, followed by beauty skills competitions and public participation programs.

The opening ceremony will be held at 2:00 p.m. today, October 6, in the Event Hall on the fifth floor of the Busan Port International Exhibition & Convention Center. City officials, heads of beauty and sanitation organizations, faculty members from beauty-related colleges and universities, and citizens are expected to attend and celebrate the opening.

The beauty skills competitions will feature four categories: hair, skin care, nail art, and makeup. Makeup has been newly added this year, giving participants an opportunity to showcase a broader range of skills and capabilities while helping identify outstanding beauty talent.

The competitions in each category will be organized respectively by the Busan Council of the Korea Hairdressers Association, the Busan Branch of the Korea Skin Beauty Association, the Busan Branch of the Korea Nail Beauty Association, and the Busan Metropolitan City Branch of the Korea Makeup Beauty Association.

A University Student Capstone Competition will also be held, providing university students majoring in beauty-related fields with an opportunity to demonstrate their creative ideas and capabilities.

A wide variety of programs will also allow citizens to directly experience and enjoy the many fields of Busan’s beauty industry.

Hands-on activities will include nail art, scalp analysis, perfume making, personalized brain wellness care, and eyebrow texture styling. Other programs will include a beauty celebrity lecture, a beauty contest, and career counseling offered by beauty-related colleges and universities.

In particular, at the beauty celebrity lecture, YouTuber Jo Hyo-jin will speak on the theme “2026 Beauty Trends and the Beauty Industry” and engage with the audience.

The beauty contest combines beauty and environmental themes. Participants will reinterpret famous works of art in their own way using a variety of recyclable materials and decorative supplies.

Additional public participation programs will include a makeup guestbook, the ME Art Photo Studio, and the Beauty Silhouette Challenge.

Busan Metropolitan City expects the festival to serve as a meaningful celebration where beauty professionals can demonstrate their capabilities and exchange skills and information, while local government, industry, and academia jointly provide future beauty professionals and citizens with opportunities for career exploration and diverse hands-on experiences.

The “2026 Busan ME Art Festival” is open to all citizens. More information is available on the event’s official website at https://www.busanmeartfestival.com.

Jo Gyu-yul, Director-General of the Citizen Health Bureau of Busan Metropolitan City, said, “We hope this event will provide an opportunity to share beauty skills and expertise and help future beauty professionals take another step forward through a wide range of practical experiences.”

He added, “We also hope citizens will enjoy experiencing the various beauty programs firsthand and discover new dimensions of beauty. Busan Metropolitan City will continue to make every effort to discover beauty talent in Busan and support the development of the beauty industry.”