Busan is good

“Bukangi,” Chosen by 91% of Citizens, to Become an Honorary Public Relations Ambassador for Busan Metropolitan City!

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it will appoint “Bukangi,” the shark that appeared at Busan North Port and drew great public interest and affection, as an Honorary Public Relations Ambassador for Busan Metropolitan City, reflecting the views of citizens.

“Bukangi” is the affectionate name citizens gave to the shark found at Busan North Port. The name quickly gained attention, particularly on social media, and became a new topic of interest in Busan.

Since visitor counting began on September 19, approximately 600,000 people had visited the site as of 6:00 p.m. yesterday, September 28. In particular, approximately 480,000 people visited during the Chuseok holiday period, demonstrating continued interest in Bukangi among citizens and tourists.

To build on this interest and develop it into new urban content unique to Busan, Busan Metropolitan City held a public feedback event through its official Instagram account regarding the appointment of Bukangi as an Honorary Public Relations Ambassador for Busan Metropolitan City.

Approximately 8,200 people participated in the event, and 91% supported Bukangi’s appointment as an honorary public relations ambassador.

Related content also received a strong online response, recording more than 1.05 million views and over 10,000 likes.

Reflecting the results of the public feedback, Busan Metropolitan City will officially appoint Bukangi as an Honorary Public Relations Ambassador for Busan Metropolitan City.

At the appointment ceremony, Mayor Chun Jae-soo will present Bukangi with a certificate of appointment as an honorary public relations ambassador, while Busan Metropolitan City’s communication character “Boogi” will accept the certificate on Bukangi’s behalf.

As Bukangi is a real shark and cannot attend the ceremony, Boogi will receive the certificate on its behalf, adding symbolic meaning and a touch of fun as an established character representing Busan welcomes the city’s new honorary public relations ambassador.

The appointment ceremony will be produced as online content and released through Busan Metropolitan City’s official Instagram and YouTube channels.

Meanwhile, today, September 29, Busan Metropolitan City will also share in real time with citizens the effort to guide Bukangi to move on its own using water pumps, rather than directly capturing or physically stimulating the shark.

This will allow citizens who have shown great interest and affection for Bukangi to watch and cheer as it returns to the sea, even without visiting the site in person.

Busan Metropolitan City official Instagram: @busancity
Busan Metropolitan City official YouTube channel: @Busan_is_good

Busan Metropolitan City plans to use this appointment as an opportunity to expand Bukangi’s story, which began with spontaneous public interest, into new promotional content for the city.

Going forward, Busan Metropolitan City will present a variety of content featuring Bukangi through its official social media channels and other platforms to promote Busan’s image and appeal as a maritime city.

In particular, the city plans to promote Busan in a more approachable and entertaining way through content connecting Bukangi with its existing communication character, Boogi.

Mayor Chun Jae-soo said, “Bukangi has naturally become a new part of Busan’s story through the interest and affection of citizens. In particular, more than 8,000 citizens directly shared their views, so we have decided to appoint Bukangi as an honorary public relations ambassador in recognition of their wishes.”

He added, “We will continue to actively discover stories unique to Busan that begin with citizens’ interest and participation, and pursue engaging and approachable public communications created together with citizens.”