Busan is good

“K-Seafood Co-Prosperity Pop-up” in the Seoul Metropolitan Area to Boost the Value of Domestically Caught Bluefin Tuna

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that a “K-Seafood Co-Prosperity Partnership Event” will be held in the Seoul metropolitan area as part of the “Pilot Project to Increase the Value of Domestically Caught Bluefin Tuna,” with the aim of promoting the excellence of high-quality domestically caught bluefin tuna and improving consumer accessibility.

The event has been organized to make it easier for consumers to experience high-quality domestically caught bluefin tuna for which a stable supply base has been established through the pilot project.

The “Pilot Project to Increase the Value of Domestically Caught Bluefin Tuna” was launched to improve freshness and quality and increase added value by enabling bluefin tuna caught by large purse seine fleets to be traded directly with domestic processing companies.

In March this year, the Ministry of Oceans and Fisheries and Busan Metropolitan City provided administrative support, including institutional improvements, laying the foundation for the pilot project through the signing of a memorandum of understanding between Dongwon Industries and the Large Purse Seine Fisheries Cooperative.

The “Taste of the Busan Sea: K-Seafood Co-Prosperity Pop-up” will be held from September 26 to October 1 at the pop-up zone on Basement Level 1 of Hyundai Department Store Pangyo Branch.

The event will feature a variety of programs and menu items designed to promote the excellence of domestically caught bluefin tuna and mackerel and encourage consumption.

In particular, a “Bluefin Tuna Cutting Show” will be held daily, featuring bluefin tuna weighing at least 100 kilograms that has been caught directly in Korean coastal and offshore waters by Busan-registered fishing vessels. The tuna will be cut on-site and sold in limited quantities. Consumers will have the opportunity to see and taste domestically caught bluefin tuna, which is not usually easy to encounter.

Domestically caught mackerel will also be offered in convenient dishes tailored to younger consumers’ preferences, including mackerel pressed sushi and mackerel pot rice.

Shim Jae-min, Assistant Mayor of Marine Capital Strategy Office, said, “We expect this event to widely promote the excellence of K-Seafood, including domestically caught bluefin tuna, and serve as an opportunity to expand consumption.”

He added, “We will continue working through public-private cooperation to make fresh and safe domestically caught seafood more readily accessible to consumers.”