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Busan Metropolitan City Expands Dongbaekjeon Benefits in Connection with the “100-Day Emergency Measures for People’s Livelihoods” to Ease the Burden on Small Businesses

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it will fully implement a package of Dongbaekjeon livelihood support measures as part of the “100-Day Emergency Measures for People’s Livelihoods” to ease residents’ living expenses, stimulate local consumption, and reduce operating costs for small businesses.

The package consists of three initiatives to stimulate consumer spending—temporarily increasing Dongbaekjeon cashback rates, holding a Chuseok Dongbaekjeon consumption promotion event, and issuing coupons exclusively for Dongbaekjeon QR payments—as well as two support programs for small businesses: a Dongbaekjeon QR merchant enrollment event and support for Dongbaekjeon card processing fees.

First, the city will temporarily raise Dongbaekjeon cashback rates to as much as 15% through September 30.

For Dongbaekjeon merchants with annual sales of KRW 1 billion or less, the standard cashback rate will increase by 5 percentage points, from 10% to 15%. For merchants with annual sales of more than KRW 1 billion and up to KRW 3 billion, the rate will also increase by 5 percentage points, from 8% to 13%.

In addition, the city will hold a Chuseok Dongbaekjeon consumption promotion event to stimulate spending during the Chuseok holiday period and will issue dedicated coupons to encourage greater use of QR payments.

The Chuseok Dongbaekjeon consumption promotion event will run from September 21 to 28 for members who make cumulative Dongbaekjeon payments totaling at least KRW 100,000 during the event period. Through a lottery, 22,000 participants will receive coupons worth KRW 5,000 that can be used exclusively for QR payments.

Members who spend at least KRW 100,000 during the period will be entered automatically without a separate application. Coupons will be automatically credited to the accounts of selected recipients in October.

Separately, from October through November, the city will issue KRW 3,000 coupons exclusively for QR payments to 15,000 Dongbaekjeon members each month on a first-come, first-served basis.

Each member may download one coupon per month through the Dongbaekjeon app on a first-come, first-served basis. The coupon may be used for purchases of at least KRW 10,000 at Dongbaekjeon QR merchants. If unused or otherwise unredeemed coupons remain, additional coupons are scheduled to be issued in December within the remaining budget.

Alongside efforts to expand residents’ use of QR payments, the city will also implement support programs to encourage greater participation by small businesses in QR payments and reduce their payment processing costs.

The Dongbaekjeon QR merchant enrollment event is open to merchants that newly register as QR merchants during the event period and record at least one Dongbaekjeon QR payment transaction by December 20.

Among eligible merchants, 6,500 will be selected by lottery to receive KRW 30,000 in Dongbaekjeon policy support funds. The program is intended both to expand the number of newly registered QR merchants and to encourage actual use of QR payments.

The Dongbaekjeon card processing fee support program is available to Dongbaekjeon merchants with annual sales of KRW 1 billion or less. Based on Dongbaekjeon card payment transactions recorded from October through November, the city will calculate the equivalent of six months of payment volume and provide support amounting to 0.15%, within the available budget.

Through these measures, the city plans to increase consumer benefits by expanding cashback and issuing coupons exclusively for QR payments, while easing the operating cost burden on small businesses by increasing the number of QR merchants and providing card processing fee support.

Further details, including the implementation period, eligibility requirements, and participation procedures for each program, are available through the Dongbaekjeon app and relevant websites.

Dongbaekjeon Notices: https://busandong100.kr/cs/notice
100-Day Emergency Measures for People’s Livelihoods website: https://www.busan.go.kr/minsaeng100/index

Mayor Chun Jae-soo said, “The core of these measures is to increase the benefits residents can actually feel while reducing the cost burden on small businesses. Through Dongbaekjeon, we will revitalize subdued consumer spending and ensure that this spending translates back into sales for neighborhood businesses, creating a virtuous cycle in which money circulates within Busan and further accelerating the recovery of people’s livelihoods.”