Busan is good

64,000 Shoppers Participate in Onnuri Gift Certificate Rebate Event at Traditional Markets, Generating KRW 7.1 Billion in Sales... Expanded Second Round Planned for November

내용

Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that the Traditional Market Consumption Promotion Rebate Support Program, an Onnuri Gift Certificate rebate initiative organized by the Busan Merchants Association, concluded successfully amid strong public interest and participation.

The event, held for two days from September 11 to 12 at 99 traditional markets across Busan’s 16 districts and counties, attracted approximately 64,000 participants and generated about KRW 7.1 billion in sales.

This amounted to approximately 5.9 times the actual value of rebates issued, indicating that many residents visited traditional markets to shop ahead of the Chuseok holiday.

Rather than limiting eligibility to specific products such as agricultural, livestock, and fisheries products, the event covered a wide variety of goods and services offered by wholesale and retail businesses and restaurants at participating traditional markets, broadening the range of options available to shoppers.

Customers who spent at least KRW 40,000 at participating stores received KRW 10,000 in paper Onnuri Gift Certificates, while those who spent at least KRW 70,000 received KRW 20,000. Each person could receive up to KRW 20,000 in rebates during the event period.

In particular, the purchase-based rebate benefits helped ease shoppers’ financial burden and stimulate spending at traditional markets. The rebated Onnuri Gift Certificates are also expected to generate additional consumption as they are spent again at traditional markets and businesses in local commercial districts.

To ensure smooth operation, 85 rebate locations were set up across the 99 traditional markets. The opening time was moved forward to 9:30 a.m. to reduce congestion during peak periods.

In addition, significantly more on-site staff were deployed than in the previous year to assist residents with the rebate process.

Based on the results of the first rebate event, Busan Metropolitan City plans to expand the second Onnuri Gift Certificate rebate event in November.

Reflecting the strong demand for rebates observed during the first event, the city will make preparations to ensure smoother operation while seeking to sustain public interest in and spending at traditional markets through the second event.

Kim Gi-hwan, Assistant Mayor of Digital Economy Office, said, “Thanks to the active participation of our residents in this rebate event, participating traditional markets generated a meaningful KRW 7.1 billion in total sales. We will make thorough preparations for the second rebate event in November so that these results do not end as a one-time achievement but lead to sustained sales growth for traditional market merchants and the revitalization of local commercial districts.”