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Busan Metropolitan City Holds 2026 YouTube Contest, “My Dongbaek White Paper”

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it will hold the “2026 Busan Metropolitan City YouTube Contest, ‘My Dongbaek White Paper,’” through October 27, featuring Busan’s local currency, Dongbaekjeon.

The contest was organized to broaden public understanding and support for initiatives aimed at revitalizing the local economy under the “100-Day Emergency Measures for People’s Livelihoods,” the first measure approved by the ninth popularly elected city administration, while promoting related initiatives through citizens’ creative ideas.

The contest theme is “Positive everyday experiences using Busan’s local currency, Dongbaekjeon,” with the aim of communicating the tangible effects of city policies on citizens’ daily lives directly through their own voices.

Dongbaekjeon offers a variety of services, including cashback, Dongbaek Pass for transportation-fare reimbursements, Dongbaek Plus for QR-code payments, and BUSAN Pay for foreign residents. Each submitted video must include at least one personal review of using Dongbaekjeon or a practical example of how to use it.

Participants may choose a specific perspective, such as that of a person living alone, a small business owner, a foreign resident, or a university student, and candidly share their real-life experiences using Dongbaekjeon.

There are no restrictions on the format of submitted videos. Participants may freely produce and submit videos of up to three minutes in formats such as vlogs, advertisements, short-form videos, documentaries, or entertainment programs. Anyone nationwide, including registered foreign residents, may participate either individually or as a group.

Busan Metropolitan City will select a total of eight entries through review by a judging committee and award KRW 5 million in total prize money.

One Grand Prize winner will receive KRW 2 million, three Excellence Award winners will each receive KRW 600,000, and four Honorable Mention winners will each receive KRW 300,000.

The selected outstanding works will later be used as promotional materials for the city.

Those wishing to participate may download and complete the application form from the contest section of the Busan Video Archive website at tv.busan.go.kr and submit it through the website together with their video entry.

Detailed information, including the contest schedule and submission procedures, is also available in the contest section of the Busan Video Archive website.

Busan Metropolitan City Spokesperson Oh Mi-kyung said, “The more Dongbaekjeon is used, the more it creates a virtuous cycle that benefits not only citizens but also small business owners and the local economy.”

She added, “I hope this contest will provide an opportunity to widely share the many benefits of Dongbaekjeon that citizens experience in their daily lives.”