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Busan Goes All-In on Shoes! “Shoe Promotion and Sales Fair” to Be Held

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Busan Metropolitan City, led by Mayor Chun Jae-soo, will hold the “All-In on Shoes! Busan Shoe Promotion and Sales Fair” tomorrow, September 17, from 9:00 a.m. to 6:00 p.m. at Citizens’ Plaza on the second floor of Busan City Hall, where visitors can try on and purchase shoes from Busan brands.

The “All-In on Shoes! Busan Shoe Promotion and Sales Fair” has been organized jointly with Busan Techno Park to promote Busan’s shoe industry, which has carried on a 100-year legacy, and to help local shoe brands expand their sales channels.

The event was first held in March last year to help Busan shoe companies overcome business challenges and create opportunities for renewed growth. Following the event, participating companies saw increased brand recognition and additional orders. Encouraged by strong industry satisfaction and positive responses from participating citizens, Busan Metropolitan City is holding the event again this year.

This year, 20 Busan shoe companies selected through an open recruitment process will participate and showcase a wide range of products.

Visitors will be able to try on Busan-made shoes and receive savings of up to 50% through company discounts, Dongbaekjeon cashback, and event promotions.

In particular, this year’s event will go beyond a conventional sales fair by offering a variety of exhibitions and hands-on programs through which visitors can experience the history and culture of Busan’s shoe industry.

An exhibition will present the history and stories of Busan’s shoe industry, past and present, while shoes donated by well-known sports stars including Lee Dae-ho, Seo Jang-hoon, and Lee Dong-gook will provide visitors with an additional attraction.

Visitors will also be able to experience proper gait assessment and analysis using specialized equipment from Busan Techno Park’s Shoe and Fashion Promotion Division. The program is designed to promote healthy walking habits, and participants will receive complimentary gifts.

A social media event will also be held in which visitors can take and post commemorative photos at a photo zone featuring Busan Metropolitan City’s communication character Boogi. Selected participants will receive signature merchandise from Padoble, Busan’s shoe marketing platform.

Park Dong-seok, Director-General of the Advanced Industries Bureau of Busan Metropolitan City, said, “Busan’s shoe industry is a valuable industrial heritage of the region with a proud 100-year history. I hope this event will give citizens an opportunity to experience the quality of Busan-made shoes firsthand and deepen their interest in and support for local companies.”

He added, “We ask for the strong interest and participation of our citizens so that Busan’s shoe industry can build on the stories of its past and present and open a new future as a globally recognized brand.”