Busan is good

Busan Metropolitan City to Operate WDC Busan Pavilion in Taiwan, Strengthening Promotion of Busan as a Design City

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Busan Metropolitan City, led by Mayor Chun Jae-soo, and Design Council Busan announced that they will operate the “WDC BUSAN 2028 Pavilion” at Gallery 02 of the Taiwan Design Museum in Songshan Cultural and Creative Park, Taipei, Taiwan, from September 8 to November 8.

The Busan Pavilion was created to showcase Busan’s distinctive urban appeal through a wide range of content combining design rooted in citizens’ everyday lives with the city’s culture, tourism, and industries, while introducing the vision and key policies of Busan as World Design Capital 2028.

Busan Metropolitan City plans to connect the strong interest of Taiwanese tourists in Busan with promotion of World Design Capital Busan, highlighting the city’s marine and tourism attractions and actively encouraging repeat visits.

In the first half of 2026, 477,000 Taiwanese tourists visited Busan, an increase of 54.0 percent from the same period of the previous year.

Under the exhibition concept “Busan Vibe : Wave,” representing the urban currents of Busan created together by citizens and design stakeholders, the Busan Pavilion uses the waves of the Busan sea as a motif to express “Inclusive City, Engaged Design,” the theme of Busan as World Design Capital 2028.

The different waves in the exhibition symbolize the diverse stakeholders who make up Busan, including citizens, designers, and businesses. The large wave formed as these different currents come together represents Busan’s urban momentum as the city changes and grows through inclusion and participation.

At the exhibition, Boogi, Busan’s representative character who has become familiar to local fans through a recent fan meeting in Taiwan, introduces Busan’s city brand and the city’s diverse attractions in the areas of marine culture, culture, and tourism. Promotional videos for World Design Capital, information on previous host cities, and an overview of the World Design Capital process also present Busan’s present and future.

The exhibition also highlights the appeal of Busan as a design city by introducing a range of design content that citizens can experience in their daily lives, including Busan’s citizen-participatory design policies and examples of collaboration with local companies.

Through initiatives such as the Future Busan Design Group and the Citizen Empathy Design Group, in which citizens directly identify urban issues and participate in the design process, the exhibition introduces Busan’s design policies for shaping the city together with its citizens.

Visitors can also experience Busan’s distinctive local identity and design in a variety of ways through collaborative content with local companies, including Busan Sea Pizza, also known as WDC PIZZA, developed in partnership with leading local food brand Lee Jae-mo Pizza, as well as Busan-themed design products and notable design destinations in Busan selected directly by citizens.

On September 7, Busan Metropolitan City held a press briefing at “Not Just Library” in Taipei, hosted by the Taiwan Design Research Institute, inviting around 50 members of the local media and design community.

Representatives from Design Council Busan and the Taiwan Design Research Institute, along with local journalists and design professionals, attended the briefing to share the vision, key policies, and Busan Pavilion content for “World Design Capital Busan 2028” and discuss ways to expand design exchanges between the two cities.

In conjunction with the operation of the Busan Pavilion, Busan Metropolitan City will also pursue international promotion by leveraging its collaborative network with the Taiwan Design Research Institute.

The city plans to strengthen international promotion by using PR Newswire to share the vision of World Design Capital Busan and news about the exhibition in Taiwan through online media outlets and news platforms across Asia.

PR Newswire is a global news and public relations content distribution platform that distributes press releases from companies and institutions to media organizations, journalists, influencers, and other audiences around the world.

Mayor Chun Jae-soo said, “The Busan Pavilion at the Taiwan Design Museum is a meaningful platform for international promotion, presenting the vision and current progress of Busan as it prepares to become World Design Capital 2028 in Taipei, which experienced the World Design Capital designation in 2016.”

He added, “We will use this exhibition as an opportunity to expand exchanges and cooperation with design cities around the world, including those in Taiwan, and widely promote Busan’s design capabilities and urban vision as we work toward the successful realization of World Design Capital Busan 2028.”