Busan is good

Busan Metropolitan City and SK Innovation E&S to Host “2026 I’m in Busan DAY” to Foster Eco-Friendly Energy Companies

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Busan Metropolitan City, led by Mayor Chun Jae-soo, will jointly host the “2026 I’m in Busan DAY” with SK Innovation E&S today, September 8, at 10:00 a.m. at the Busan Port International Exhibition & Convention Center (BPEX) to foster companies involved in achieving carbon neutrality and advancing the transition to eco-friendly energy.

Approximately 200 representatives from industry, academia, and research organizations in Korea and abroad in the fields of hydrogen and eco-friendly energy are expected to attend the event, including Sony Hendra Sudaryana, Director General at Indonesia’s Ministry of Communication and Digital Affairs; Chairul Hudaya, Professor at the University of Indonesia; Jeon Young-jun, Vice President of SK Innovation E&S; and Yoon Soon-jin, Professor at the Graduate School of Environmental Studies at Seoul National University.

The I’m in Busan platform was launched in July 2024 after SK Innovation E&S selected Busan as a partner city for mutually beneficial regional cooperation. With an annual budget of KRW 700 million, the industry-academia-government cooperation platform aims to promote a hydrogen-centered energy transition and establish a regionally based ecosystem for mutually beneficial cooperation.

Following the joint hosting of the “2025 I’m in Busan DAY” and “Networking DAY” last year, Busan Metropolitan City and SK Innovation E&S will continue their collaboration this year to foster the hydrogen industry and expand the eco-friendly energy ecosystem.

This year’s event will feature the “Korea-Indonesia Greentech Startup Summit,” with keynote speeches and a panel discussion focused on expanding artificial intelligence-based climate solutions and strengthening cooperation between Korea and Indonesia in the climate and energy industries.

Business matching sessions between the Indonesian delegation and members of the startup ecosystem, along with industrial site tours, will also be held to create opportunities for exchange and cooperation between the two countries.

A technology exhibition area at the venue will showcase eco-friendly and climate-tech technologies and products from 10 companies participating in I’m in Busan and five outstanding startup teams.

Citizen-participation experience booths will also be provided so that members of the public can directly experience clean energy policies, bringing the total number of booths to 20.

In addition, the event will feature presentations on the outcomes of the “I’m in Busan Impact Hackathon Using AI to Address Climate Change,” held as a side event, followed by an awards ceremony.

One team that achieved outstanding results in the competition will receive the Busan Metropolitan City Mayor’s Award.

Park Dong-seok, Director General of the Advanced Industry Bureau of Busan Metropolitan City, said, “Busan is opening a new path to addressing climate and industrial challenges by fostering the hydrogen and eco-friendly energy industries and integrating AI. I hope today’s event will serve as an opportunity for companies, startups, experts, and universities to pool their expertise, and for Korea and Indonesia to jointly develop technology and talent.”