Busan is good

Busan Metropolitan City to Host “2026 Healthcare Week”!

내용

Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it will host “2026 Healthcare Week,” a specialized biohealth exhibition encompassing the welfare and rehabilitation, anti-aging, cosmetics, and beauty industries, for three days from September 3 to 5 at BEXCO Exhibition Center 1.

The event is hosted by Busan Metropolitan City and jointly organized by BEXCO, Busan Techno Park, Busan Ilbo, and the Busan Digital Healthcare Center, with support from the Ministry of Trade, Industry and Energy, the Ministry of Health and Welfare, the Ministry of SMEs and Startups, and the Korea Health Industry Development Institute.

A total of 175 companies and organizations will participate, operating 406 booths. The opening ceremony will be held at 2:00 p.m. on September 3.

Now in its ninth year, the event integrates the 18th International Rehabilitation & Senior Care Exhibition, the 13th Busan International Anti-Aging Expo, and the 2026 Busan Cosmetics & Beauty Festival, creating a comprehensive exhibition and hands-on experience venue where visitors can explore a wide range of healthcare products, technologies, and services in one place.

This year, in particular, business-to-business programs have been strengthened to support participating companies in expanding their domestic and overseas sales channels, while a variety of programs related to employment for middle-aged and older adults and public health will also be offered.

At the overseas export consultation organized by the Korea Trade-Investment Promotion Agency (KOTRA), participating companies will meet with buyers from 26 companies in seven countries, including China, Vietnam, and Tanzania. At the domestic distribution consultation, organized by the Korea Medical Devices Distribution Association and the Busan Branch of the Korean Association of Geriatric Hospitals, participating companies will hold consultations with buyers from 27 invited companies and hospitals.

In addition, the Middle-Aged Restart Job Fair, organized by the Busan Economic Promotion Agency, will provide on-site recruitment consultations and interviews, while special lectures by seven medical specialists from major hospitals in the region will provide citizens with useful health information.

This year’s event will also feature globally innovative companies, including CES Innovation Award winners, as well as regional hub medical institutions, universities, and local government industry promotion organizations, providing an opportunity to share achievements in industry-academia-research-hospital collaboration and technology commercialization.

Innovative companies participating in the event include PTBRO and UMED, recipients of CES 2025 and 2026 Innovation Awards, as well as MegaBridge, Zeroweb, Witchbox, and SY Innotech.

Regional hub medical institutions, including Pusan National University Hospital and Busan Medical Center, and related organizations such as the Gimhae Biomedical Industry Promotion Agency will participate through joint pavilions. Major universities and institutions, including the Busan Digital Healthcare Center, will showcase capstone design projects and achievements in technology commercialization.

The event will also significantly expand its global industry-academia-research network and professional academic and educational programs.

Busan Techno Park will organize the Korea-UK Digital Healthcare Cooperation Forum on September 3 and the Korea-UK International Joint Research Partnership Meeting on September 4. Together with institutions including the University of Liverpool in the United Kingdom, participants will share cases of artificial intelligence demonstrations based on medical and care data and discuss joint research and development in age-tech and digital healthcare, as well as measures to ensure data interoperability.

Programs in the medical, welfare, and rehabilitation sectors will also include the 2026 Future Innovation Forum on Long-Term Care, Understanding Clinical Research in Advanced Regenerative Medicine, and The Future of the Senior-Friendly Industry Through Age-Tech.

A wide variety of hands-on programs and visitor events will also be offered, allowing citizens to participate directly and obtain health information.

Programs will include a public healthcare experience center and health consultations operated by Busan Medical Center, a mobile exhibition and experience center operated by the National Health Insurance Service’s Research Institute for Age-Friendly Policy, a free health measurement center operated by the Busan Nam-gu Facilities Management Corporation, and a park golf putting experience zone. Various prize events will also be held, including drawings for mobile vouchers and gift cards and a stamp tour.

Admission to “2026 Healthcare Week” is free for everyone through advance registration on the official website at www.ghcw.co.kr or on-site registration. For further information, contact the Healthcare Week Secretariat at 051-740-8200.

During the event, Busan Metropolitan City will also use the Busan Techno Park booth to promote efforts to attract the National Institute of Dental Research to Busan.

The city plans to hold a promotional event for the campaign website at www.busan.go.kr/k-dental and conduct a public signature campaign to broaden interest in and public support for establishing the institute in Busan.

Vice Mayor for Administrative Affairs Kim Kyung-duk said, “Through 2026 Healthcare Week, we will provide companies with opportunities to expand domestic and overseas sales channels and pursue technological and business cooperation, while offering citizens access to health information and hands-on experiences. In doing so, we aim to strengthen the competitiveness of Busan’s healthcare industry and contribute to revitalizing the local economy.”