Busan is good

Ride the Waves to Discover Busan: ReSea-store Pop-Up Opens at Busan Brand Shop

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Busan Metropolitan City, led by Mayor Chun Jae-soo, and Design Council Busan announced that they will operate the “ReSea Busan: From Wave to Object” pop-up in collaboration with marine upcycling brand ReSea-store on the first floor of the Busan Brand Shop (Big Shop) on Gwangbok-ro, Jung-gu, from today, September 1, through October 31.

The pop-up takes inspiration from surfing in Songjeong, one of Busan’s signature marine leisure activities. It gives discarded surfboards new life as design products and artworks, presenting residents and visitors with the value of Busan’s maritime culture and sustainable design.

“From Wave to Object” conveys the idea that surfboards that once rode the ocean waves are not discarded at the end of their useful lives, but are instead reborn as new objects.

ReSea-store is a Busan-based marine upcycling brand whose philosophy combines “Recycle,” “Sea,” and “Story.” It uses discarded surfboards, wood, and other materials to create art objects and practical design products.

The pop-up will exhibit and sell a variety of local design products reflecting the surfing culture of Busan and Songjeong, including art objects made from discarded surfboards, Busan city graphic T-shirts, mini surfboard keyrings, and Songjeong surf keyrings and stickers.

In particular, the “discarded surfboard art objects,” created in collaboration with local artists, have been transformed into one-of-a-kind works incorporating Busan’s scenery and colors as well as each artist’s individual sensibility. Busan’s marine imagery and city brand have also been incorporated into the pop-up space to express the city’s identity.

Hands-on programs will also be offered for residents and visitors. Anyone may participate by registering on site.

In the “Decorate a Mini Surfboard Keyring” activity, participants can freely decorate wooden mini surfboard keyrings using acrylic markers and design elements inspired by Busan’s landmarks and the sea, and take their finished creations home.

In the “Painting a Discarded Surfboard Together with Residents” activity, participants will paint directly on a surfboard using Busan’s city brand. The completed artwork will be displayed in the Busan Brand Shop window.

The Busan Brand Shop serves as a city-brand platform where residents and visitors can experience Busan’s city brand firsthand. It exhibits and sells products featuring the city brand as well as products from businesses, combines hands-on experiences with promotional activities to raise brand awareness, and supports local companies in expanding their sales channels.

Through this pop-up, Busan Metropolitan City expects to bring together Busan’s city brand, Songjeong’s surfing culture, and marine upcycling design in a single experience, demonstrate the design capabilities of local brands, and present residents and visitors with new attractions of Busan.

Moon Jeong-ju, Director General of the Future Design Headquarters of Busan Metropolitan City, said, “This pop-up transforms Busan’s city brand, marine leisure culture, and the upcycling designs of local companies into fresh Busan content. We will continue to expand collaboration with local companies and develop city-brand content that makes use of Busan’s diverse resources.”