Busan is good

Mercedes-Benz CSR Committee Donates Funds to Create “PLAY&ESG,” a Dedicated Space for Youth

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that a donation ceremony for the Mercedes-Benz CSR Committee’s contribution toward the creation of “Youth PLAY&ESG,” a dedicated space for youth, will be held today, August 27, at 2:00 p.m. in the International Protocol Room at Busan City Hall.

The ceremony will be attended by Mayor Chun Jae-soo; Shirin Emeera, Chair of the Mercedes-Benz CSR Committee; Kim Byung-ki, Director General of the Kids & Future Foundation; and Choi Byung-han, President of Busan MBC, among others.

At the ceremony, the Mercedes-Benz CSR Committee will donate KRW 500 million to fund the creation of “Youth PLAY&ESG,” a dedicated space for youth.

The donated funds will be used through the Kids & Future Foundation, a social welfare foundation, to create a multifunctional complex exclusively for youth that supports their healthy activities and development.

The funds were raised through participation fees from the 13th GIVE ’N RACE marathon event, jointly hosted by the Mercedes-Benz CSR Committee, the Kids & Future Foundation, and Busan MBC in April in the area spanning BEXCO and Gwangalli Beach.

Since 2020, the Mercedes-Benz CSR Committee has raised funds each year through participation fees from the GIVE ’N RACE event and donated them to Busan Metropolitan City to support children and youth from vulnerable groups.

In 2026, the city plans to create “Youth PLAY&ESG,” a dedicated space for youth, at Song Sang-hyeon Square.

The project will make use of an underutilized urban space to provide areas where young people can play, rest, and participate in hands-on activities. Educational and experiential content centered on environmental, social, and governance values will also be introduced.

As of August, the Kids & Future Foundation is conducting a bidding process to select a project contractor, with completion targeted by the end of the year.

Mayor Chun Jae-soo said, “The Mercedes-Benz CSR Committee’s continued social contribution activities have greatly helped foster a culture of giving in Busan. This year, we expect the creation of a space where young people can freely spend time and interact with one another to make a significant contribution to their healthy activities and growth.”

He added, “We appreciate the organizations that are taking the lead in social contribution activities in the local community. Busan Metropolitan City will continue to pursue policies supporting young people so that the new facility can be used effectively in line with its intended purpose.”