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Busan Metropolitan City to Hold “Traditional Market Sales Promotion Support Event” at Banyeo 2-dong Market to Boost Consumer Spending

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it will hold a “Traditional Market Sales Promotion Support Event” at Banyeo 2-dong Market from September 3 to 5 to stimulate consumer spending.

The event is a customized consumption-promotion initiative designed to revitalize traditional markets struggling amid the economic downturn and sluggish consumer spending. Banyeo 2-dong Market was selected as a participating market through an open call in February.

Throughout the event, a range of customer-participation programs and discounts will be offered to encourage families to visit and spend at the market and to support a tangible recovery in sales.

The event will feature the “2026 Banhalmaek (Banyeo Discount Beer) Festival,” Banyeo 2-dong Market’s signature fall festival, offering a wide range of programs where visitors can enjoy food, performances, and hands-on activities.

A “Beer Street,” featuring oak-barrel tables and atmospheric lighting, will be created along the market’s central roadway and operated as an evening festival space where visitors can enjoy beer with food purchased at the market. Customers who spend at least KRW 5,000 on food to accompany their drinks at the market will also receive a complimentary beer coupon.

The festival will also feature the “Banyeo Singing Contest,” the “Banhalmaek Beer King” competition, and busking performances, allowing merchants and visitors to come together and enjoy the festivities.

A variety of discounts, prizes, and participatory programs will also be offered during the event to ease the cost of shopping for visitors and encourage consumer spending.

Each day, discount coupons worth up to KRW 10,000 per person, consisting of two KRW 5,000 coupons, will be distributed on a first-come, first-served basis. Customers who spend at least KRW 5,000 can also participate in a drawing for KRW 50,000 worth of Onnuri Gift Certificates and a prize roulette event.

A “Youth Street” utilizing vacant storefronts within the traditional market will feature programs led by university students and young people, including a retro photo studio and the “Banyeo Flea Market,” with the aim of attracting younger generations to the market and bringing new vitality to the commercial district.

The event will also promote environmentally friendly practices in everyday life through a “Tumbler Beer Event,” which will provide complimentary beer to visitors who bring their own reusable tumblers.

A “Family Dining Support Event” will also be available for families of four or more. Families wishing to participate can post the event poster on social media and apply using the QR code on the poster. Selected families will receive a KRW 20,000 voucher redeemable for food at the market, along with complimentary beer coupons.

The Banyeo 2-dong Market Merchants Association said, “We are increasingly realizing that traditional markets must continue to change if they are to keep attracting customers. We hope this event will encourage more families to visit the market regularly and help restore its vibrancy. We also plan to actively promote the use of Banyeo 2-dong Public Parking Lot No. 1 so that visitors can access the market more conveniently.”

Kim Gi-hwan, Assistant Mayor of Digital Economy Office, said, “This event will be a valuable opportunity to bring renewed vitality to the traditional market while creating special memories for residents. Busan Metropolitan City will continue to implement a wide range of consumption-promotion programs that deliver tangible benefits and help revitalize traditional markets.”