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Busan Metropolitan City to Host the 2026 2nd Media Members Day to Strengthen Public-Focused Communications Capabilities

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it will host the 2026 2nd Media Members Day today, August 11, at 5:00 p.m. in the City Hall Grand Conference Room to strengthen the social media (SNS) management strategies and content creation capabilities of its citizen supporters, the Media Members.

This year’s Media Members consist of 150 citizens active in a wide range of fields, including blogging, photography and short-form content. They visit municipal policy sites and events in person and promote the city’s administration through diverse content tailored to the public’s perspective.

To support the active participation of Media Members, Busan Metropolitan City has been operating a variety of communication and capacity-building programs. Following the launch ceremony and the first workshop held in March, the City has organized this second event.

The event will feature hands-on professional training for high-quality content production as well as networking programs among Media Members, with 70 members expected to attend.

In the first lecture, freelance photographer Mun Cheol-jin, author of 69 Great Smartphone Photography Recipes, will present “A Smartphone Camera Is All You Need,” introducing photography techniques and staging tips designed to create images with the visual appeal suited to social media (SNS).

Next, Jeong Jin-su, CEO of Gamseong Company and author of Take the Lead in SNS Marketing with Instagram, will deliver a lecture titled “Blog and Instagram Management Strategies Using SNS Algorithms,” covering the latest trends and practical marketing techniques.

After the lectures, participants will have an opportunity to network and communicate with one another by reviewing their reporting achievements from the first half of the year and sharing plans for content activities in the second half.

Through this event, Busan Metropolitan City plans to further strengthen the content creation capabilities and role of Media Members while expanding policy communications that better reflect the public’s perspective.

During the first half of this year, Media Members covered major municipal policies and events and produced a total of 533 pieces of content. Demand for promotional activities involving Media Members has also recently increased significantly across the City’s administration.

Busan Metropolitan City will continue to provide a wide range of online and offline activities, including support for on-site reporting, and will actively help Media Members grow into authentic communicators who connect citizens with public policy.

Oh Mi-gyeong, spokesperson for Busan Metropolitan City, said, “Amid the rapidly changing media environment, the role of Media Members in communicating the City’s administration from the public’s perspective is more important than ever. I hope they will continue to play an active role as trusted partners so that Busan Metropolitan City’s diverse policies and attractions can be conveyed to citizens in an even more authentic and engaging way.”