Busan is good

Final Winners Selected for the 2026 Busan City Brand Goods Design Competition!

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Busan Metropolitan City, led by Mayor Chun Jae-soo, and Design Council Busan announced that 18 final winners have been selected for the 2026 Busan City Brand Goods Design Competition.

Now in its third year, the competition was established to identify outstanding goods that capture the appeal of Busan and support the commercialization of exceptional designs.

In particular, a welcome kit category was introduced for the first time this year in addition to the existing lifestyle goods category. This expanded the scope of the competition beyond individual products to include product sets reflecting Busan’s distinctive character.

A total of 214 entries were submitted, including 170 in the lifestyle goods category and 44 in the welcome kit category. Of these, 121 were submitted from Busan and 93 from other regions, marking the highest number of entries in the competition’s history and demonstrating strong interest in Busan-themed goods.

The winning entries were selected by a panel of experts in design and branding, who conducted a comprehensive evaluation based on relevance, commercial viability, consumer appeal, and market competitiveness.

Entries that passed the first-round document review proceeded to a second-round evaluation of physical products. A total of 18 winners were ultimately selected: one Grand Prize winner, two Excellence Prize winners, three Merit Prize winners, and 12 Encouragement Prize winners.

The Grand Prize was awarded to “Peekaboo Boogi & Tumble Boogi,” a set of electrical outlet safety covers.

The product was praised for creatively applying Boogi, Busan’s citizen engagement character, to electrical outlet safety covers in a friendly and witty design, as well as for its practicality and commercial potential.

The Excellence Prizes were awarded to “Wave Box Water Pen Holder, Set of Four” and “WELCOME HOME COFFEE.”

The Merit Prizes went to products distinguished by their artistic quality, including “CATCH BAG: Carry the Sea of Busan,” “Surf Fin Clock Inspired by Busan’s Sea, Surfer Culture, and Eco-Friendly Values,” and “Three-Tier Rotating Magnet Featuring Busan Landmarks.”

The winners will receive certificates and prize money totaling KRW 23 million, as well as opportunities to sell their products at the Busan Brand Shop and promotional support.

The Grand Prize, Excellence Prize, and Merit Prize winners will receive awards from the Mayor of Busan Metropolitan City, while the Encouragement Prize winners will receive awards from the President of Design Council Busan.

The winning products will also be offered opportunities for placement in the Busan Brand Shop and will receive promotional support through the official communication channels of Busan Metropolitan City and Design Council Busan.

Moon Jeong-ju, Director General of the Future Design Headquarters, said, “Through the third edition of this competition, we were able to discover works that present Busan in new ways through a wide range of ideas from across the country.”

“We will continue to introduce diverse content that helps residents and visitors feel closer to Busan and remember the city,” Moon added.