Busan is good

Busan Selects the 4th Edition of Its “Top 10 Busan Tourism Souvenirs” for 2026

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it has selected the 4th edition of the “Top 10 Busan Tourism Souvenirs” for 2026 and held a certificate presentation ceremony yesterday, July 28, at the Busan Eurasia Platform near Busan Station.

Since 2019, Busan Metropolitan City and the Busan Tourism Organization have identified outstanding tourism souvenirs and supported their development under the “Top 10 Busan Tourism Souvenirs” initiative. Following the 3rd edition selected in 2024, 10 new products have been chosen for the 4th edition this year.

A total of 214 entries were submitted to the 4th competition, setting a new record with approximately five times the participation recorded for the previous competition, which drew entries from 44 companies. This increase is attributed to significantly growing interest in and demand for Busan tourism souvenirs.

In particular, the competition theme, previously limited to Busan tourism content, was expanded to include Korean cultural content, further broadening the range of Busan tourism souvenirs as the city strengthens its position as a global tourism destination representing Korea.

Following the initial document screening, the entries underwent a preference survey among residents and tourists based on the actual products, as well as an expert evaluation. Ten companies were ultimately selected, including eight offering souvenirs that symbolize Busan and two offering souvenirs that symbolize Korea.

The 10 selected companies are Cafe 385, Gijang Fermentation Agricultural Corporation, Kudo Co., Ltd., Goraeseoippeo Gwang-an, O and You, Generlab, Ripple, Cremang Co., Ltd., Deokhwa Food Co., Ltd., and Cosmile Corporation.

During the two-year certification period from August 1, 2026, through July 31, 2028, the selected companies will receive a wide range of support, including opportunities to participate in Busan tourism promotion projects, promotional and marketing assistance, and support for the development of new products.

The newly selected souvenirs will be introduced for sale in phases beginning in August 2026 through tourism souvenir shops and other retail channels.

There are three tourism souvenir shops, located at the Busan Eurasia Platform near Busan Station, on the first floor of the Suyeong Living Culture Center in Gwangalli, and next to the Haeundae Tourist Information Center in Haeundae. The shops have continued to grow steadily after recording approximately KRW 1.3 billion in sales in 2025.

The products will also be available at a pop-up store in the Lotte Duty Free Busan Store on the eighth floor of Lotte Department Store in Seomyeon, as well as through souvenir vending machines installed at major tourist attractions, including Taejongdae.

Na Yoon-bin, Director General of the Tourism and MICE Bureau of Busan Metropolitan City, said, “As Busan prepares to welcome four million international visitors, we will introduce a wider variety of competitive tourism souvenirs so that the city will be remembered as a destination people want to visit again.”

Na added, “We will provide active support to ensure that tourism souvenirs become highly satisfying content that further enhances the appeal of tourism in Busan.”