Busan is good

PADOBLE, Busan’s Select Shoe Shop, Reopens with a Fresh New Look, Launches Relay Pop-up Exhibition Featuring Signature Brands

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Busan Metropolitan City, led by Mayor Chun Jae-soo, and Busan Techno Park announced that they have renovated PADOBLE, the Busan select shoe shop located on the second floor of KT&G Sangsangmadang Busan in Seomyeon, Busanjin-gu, and will operate a relay pop-up exhibition to promote Busan footwear brands and expand their market opportunities.

PADOBLE has previously attracted residents and tourists through its "Create Your Own Shoes" custom shoe-making experience. Through this renovation, it has been transformed into an integrated marketing space centered on promoting and selling Busan footwear brands while reflecting the latest consumer trends.

The centerpiece of the renovation is the relay pop-up exhibition featuring five representative brands selected through a screening process. Each brand will showcase and sell its flagship products while introducing its brand story, allowing residents and visitors to experience firsthand the outstanding quality and design competitiveness of Busan-made footwear.

The first relay pop-up exhibition will feature STICO, the flagship brand of Busan footwear company Nanotech Ceramics Co., Ltd.

STICO is a specialized non-slip footwear brand recognized for its technological excellence, with distribution networks in more than 20 countries worldwide. It also holds approximately 50 percent of the domestic kitchen footwear market.

The pop-up will introduce new consumer-oriented products, including rain boots and children's footwear incorporating the company's patented ultra-lightweight non-slip technology. The event is expected not only to gauge consumer response but also to highlight the technological capabilities and brand competitiveness of Busan footwear companies.

Following STICO in July, the relay pop-up exhibitions will continue with Chilling Ceremony Club in August, a brand recognized for the excellence of Korean handmade shoes; Rosenique in September, which combines the craftsmanship of artisans with more than 40 years of shoemaking experience and contemporary design; Equalby in October, a sneaker brand that has expanded into 13 countries through MUSINSA Global; and Poreunreun in November, which presents trend-focused products developed using artificial intelligence-based design.

Beginning on the 20th of each month, each pop-up exhibition will run for one month at PADOBLE on the second floor of KT&G Sangsangmadang Busan in Seomyeon. Signature PADOBLE merchandise, available exclusively at the shop, will also be introduced to encourage tourist visits.

In addition, promotion in collaboration with the Visit Busan tourism platform will help attract more visitors while further establishing PADOBLE as an integrated marketing space for Busan footwear brands.

Further information about the event is available on the PADOBLE Instagram account at https://www.instagram.com/padoble2026/.

Currently, 43 Busan footwear brands are permanently showcased at PADOBLE. The shop will continue to present a wide variety of Busan footwear brands to residents and tourists through seasonal special exhibitions reflecting consumer trends as well as ongoing brand pop-up events.

Park Dong-seok, Director General of the Advanced Industries Bureau, said, “PADOBLE was created to promote Busan footwear brands and support their marketing efforts. Its name combines ‘PADO,’ meaning the waves that symbolize Busan, and ‘ABLE,’ representing limitless possibilities. Through this renovation, we will provide more opportunities for residents and visitors to experience the excellence of Busan footwear firsthand while continuing to support diverse marketing initiatives that expand market opportunities for local brands and strengthen their global competitiveness.”