Busan is good

2026 Busan Brand Festa Achieves Best-Ever Results, Expanding Market Opportunities for Local Businesses

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that the 2026 Busan Brand Festa, a regional consumption promotion festival co-hosted with Busan CBS, concluded successfully after achieving its best performance ever.

Held over three days from July 10 to 12 at Exhibition Hall 1 of BEXCO, the event attracted a total of 17,822 visitors, the highest attendance in its history. This significantly surpassed the previous record of 13,028 visitors set in 2023. A total of 187 local companies also participated, making it the largest edition of the event to date.

In particular, this year's festival carried added significance as a major economic event that actively implemented policies to expand market opportunities for local businesses and stimulate consumption under the "Busan Livelihood 100-Day Emergency Measures."

The Public-Private Integrated Local Products Purchase Consultation Meeting, held in conjunction with the Busan Brand Festa, also provided meaningful opportunities for local businesses to expand their sales channels.

In 2026, the consultation meeting was expanded in cooperation with the Korea SMEs and Startups Agency to provide integrated market access support covering both public procurement markets and private distribution networks.

A total of 130 representatives from public institutions and private-sector buyers, along with 261 local companies, participated in 987 business consultations worth approximately KRW 78 billion. The event helped local businesses discover new buyers and establish a foundation for entering new markets.

Strong public interest and active on-site purchasing also contributed to tangible sales growth for participating companies.

This year, the event moved beyond a traditional exhibition format by introducing a variety of interactive attractions, including an urban camping zone, a stamp tour, and live drawing performances. These programs encouraged visitors to stay longer, while prize giveaways and cash coupons promoted active on-site purchases.

Based on figures compiled to date, the 100 participating companies reported approximately KRW 447 million in on-site sales. Several exhibitors sold out their prepared products before the event concluded, reflecting the high level of public interest.

Busan Metropolitan City plans to continue monitoring both sales performance and follow-up contract results from the consultation meeting. Through stronger promotional efforts and the development of more diverse content, the city will further establish the Busan Brand Festa as Busan's flagship consumer festival supporting market expansion for local businesses.

Mayor Chun Jae-soo said, "The success of this event reflects both the outstanding competitiveness of our local businesses and the strong support that our citizens have shown for locally made products. We will continue expanding purchases of local products and promoting regional consumption through cooperation between the public and private sectors, creating a virtuous economic cycle in which local businesses can achieve sustainable growth."