Busan is good

Busan Self-Reliance Brand "ALL-LIVE" Marks Its First Anniversary, Emerging as a Successful Model of Self-Reliance Innovation

내용

Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that the nation's first Busan-style self-reliance brand, ALL-LIVE, is celebrating its first anniversary with meaningful achievements by transforming the public perception of self-reliance programs and establishing itself as a new growth model for self-reliance initiatives.

ALL-LIVE is the official self-reliance policy brand created through the rebranding of existing self-reliance programs. The name reflects Busan Metropolitan City's vision of building "ALL" people living well together in Busan ("LIVE").

Officially launched in June 2025, ALL-LIVE was developed through a collaborative process involving Busan Metropolitan City, citizens, experts, and field practitioners, who participated together in the brand naming and design.

To improve the image of self-reliance programs while enhancing participants' pride and public awareness, Busan Metropolitan City officially launched ALL-LIVE in June 2025. To secure the brand's public identity and originality, the City subsequently applied for service mark registration with the Korean Intellectual Property Office in August 2025, completing the registration on November 26.

In 2026, Busan Metropolitan City is operating 109 ALL-LIVE Market locations and providing purchase-point cards worth KRW 200,000 per participant to 2,113 participants. This initiative has expanded a virtuous cycle in which consumption, rewards, and benefits circulate through self-reliance businesses within the local community.

ALL-LIVE Market is the nation's first virtuous-cycle marketplace for self-reliance. A portion of the revenue generated directly by participants is returned to them as self-reliance points, which can be used at ALL-LIVE Market, where all sales revenue is reinvested back into self-reliance programs.

Since the launch of ALL-LIVE, Busan's self-reliance businesses have been operated under an integrated ALL-LIVE Market system. As a result, ALL-LIVE Market sales have increased by 28 percent, rising from KRW 6.1 billion to KRW 7.8 billion, achieving tangible success in expanding sales channels for self-reliance products and services.

Furthermore, by moving beyond simple cash assistance and establishing a virtuous-cycle system based on purchase points, the City is further strengthening participants' pride and supporting their path toward economic independence.

Building on these achievements, Busan Metropolitan City plans to further expand ALL-LIVE Market in 2027 and actively promote policies supporting participants' self-reliance, including launching the traveling ALL-LIVE Pop-up Store during the second half of 2026.

To better support the economic independence of low-income residents facing rising living costs, the City plans to expand the number of ALL-LIVE Market locations from 109 to 120 next year while increasing purchase points from KRW 200,000 to KRW 300,000 per participant.

In October this year, the traveling ALL-LIVE Pop-up Store will introduce high-quality self-reliance products made directly by participants to the public, helping improve public awareness of these products while expanding their sales channels.

In addition, Busan Metropolitan City has established a One-Stop Integrated Care Support System composed of 28 local self-reliance centers and self-reliance enterprises, with 175 self-reliance participants providing services in Busan's specialized integrated care programs, including Hospital Companion Services, Meal Support, and Residential Environment Improvement.

Hospital Companion Services are provided exclusively by local self-reliance centers, with 13 designated service providers.

Residential Environment Improvement services are provided exclusively by self-reliance enterprises, with agreements completed with 13 organizations as of April 13, 2026.

By linking self-reliance programs with integrated care services, the City has created a foundation that enables participants to grow beyond being recipients of welfare services and become providers of public services.

This demonstrates that integrated care-based self-reliance programs represent a successful model capable of simultaneously delivering welfare services, creating self-reliance jobs, and increasing business revenue.

Mayor Chun Jae-soo stated, "ALL-LIVE is more than just a brand—it is Busan's innovative self-reliance project that connects the potential of self-reliance participants with the local community."

He added, "We will continue to build a self-reliance ecosystem in which participants go beyond being recipients of welfare to become providers of services that our communities need, while citizens, businesses, and local communities grow together, creating a Busan that is moving forward once again."