Busan is good

Make Busan Your Own: Busan Metropolitan City Pop-up Brings Together City Brand Promotion and Support for Local Businesses

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Busan Metropolitan City, led by Mayor Park Heong-joon, and Design Council Busan, headed by President Kang Pil-hyun, announced that they will operate the "Busan Brand Shop (Big Shop: Busan is good Shop) Pop-up Store" at Hyper Garden on Basement Level 2 of Shinsegae Department Store Centum City from today (June 26) through June 28.

Under the theme "I ♡ BUSAN, BIG SHOP," the pop-up store has been designed to allow citizens and visitors to experience Busan's city brand as more than just products, but as a cultural experience, inspiring them to become fans of the Busan brand.

The venue consists of a Sales Zone, Experience Zone, and Event Zone, offering a variety of content that allows visitors to wear, taste, and collect the unique charm of Busan.

The Sales Zone features fashion items such as short-sleeved T-shirts incorporating the Busan city brand, locally inspired food products including caramel, coffee, and Starlight Sand cookies, as well as a wide variety of souvenirs such as key rings, postcards, magnets, and stationery featuring Boogi, the city's communication character.

In particular, products from approximately 20 local companies will be showcased together, helping strengthen the competitiveness of regional brands while contributing to the revitalization of the local economy.

The Experience Zone will host the "Make Busan Your Own" program, where visitors can decorate a large illustrated art wall depicting Busan's natural scenery and major landmarks using colorful stickers.

Designed as an interactive experience, the program allows both citizens and tourists to express Busan's unique appeal firsthand while engaging with the city brand in a more approachable and enjoyable way.

A variety of on-site events will also be held to encourage visitor participation.

Customers who purchase products at the pop-up store will have the opportunity to participate in a random prize draw using an air-ball lottery machine and receive a limited-edition multipurpose shopping bag made of tarpaulin.

Through these participation programs, Busan Metropolitan City plans to increase public interest and participation while strengthening familiarity with the Busan city brand.

Through this pop-up store, Busan Metropolitan City aims to raise awareness of the Busan Brand Shop and expand offline customer touchpoints, creating more opportunities for people to experience the city brand.

The city also plans to continue developing experiential content and public-private partnership programs centered on the Busan Brand Shop, fostering it as a key hub for expanding the reach of the Busan city brand.

Moon Jeong-ju, Head of the Future Design Headquarters, said, "We planned this event so that citizens and visitors can naturally experience the charm of Busan through products and hands-on activities, allowing them to build a deeper connection with the city. We will continue making every effort to promote the Busan city brand while creating more opportunities for mutual growth with local businesses."