Busan is good

Busan Metropolitan City Media Communication Ambassadors, Actor Han Sang-jin and Coach Park Jung-eun, Showcase Busan’s Appeal on tvN’s You Quiz on the Block

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Busan Metropolitan City, led by Mayor Park Heong-joon, announced that actor Han Sang-jin and Coach Park Jung-eun, who serve as the city’s Media Communication Ambassadors, appeared on tvN’s You Quiz on the Block on June 17 and introduced the charms of Busan to audiences across the country.

tvN’s You Quiz on the Block is a leading talk show hosted by renowned MC Yoo Jae-suk. The program has maintained high ratings and public interest through appearances by notable figures from various fields, including NVIDIA CEO Jensen Huang.

During the broadcast, the pair were introduced as “a husband from a deeply rooted entertainment family and a wife from a legendary basketball family who have become the face and pride of Busan,” appearing as Media Communication Ambassadors for Busan Metropolitan City.

The program featured stories about Coach Park Jung-eun, a native of Busan, and actor Han Sang-jin, who has made Busan his home, including their life in the city and how they became the city’s first ambassador couple. Their affection for Busan and the city’s appeal were conveyed naturally through their experiences.

In particular, actor Han Sang-jin shared his personal philosophy, saying, “Money earned in Busan should be spent in Busan.” He has gained strong support and sympathy from citizens through nicknames such as “Fair Economy Han Sang-jin,” “Busan Resident Han Sang-jin,” and “Busan Son-in-Law.” He also appears on the Busan Metropolitan City official YouTube channel BusanTube’s program I Know Because I’ve Tried It, Busan KBS1 TV’s modern history documentary Sasaclub, and Busan MBC Digital News’ Hwayoting Live. In addition, he is a regular cast member of TV Chosun’s Medical Story: The Time Given.

Coach Park Jung-eun is the niece of Park Shin-ja, a legendary figure in Korean women’s basketball during the 1960s, and was a key member of Korea’s historic Olympic semifinal team. She further elevated the status of Busan sports by leading the BNK SUM Women’s Professional Basketball Team to its first championship in franchise history during the 2024–2025 season, becoming the first female head coach to achieve the feat.

The two were appointed as Media Communication Ambassadors for Busan Metropolitan City on March 16 and have since participated in a variety of city promotion activities.

During the broadcast, they also demonstrated their ambassadorial spirit by correctly answering a quiz asking for the name of Korea’s first public beach, identifying Songdo Beach in Busan. They donated the prize money of KRW 1 million to the Busan Support Center for Single Mothers and Single-Father Families, expressing their affection for the city.

Following the broadcast, Busan Metropolitan City produced a special feature titled You Quiz: I Know Because I’ve Tried It, documenting the ambassadors’ promotional activities for Busan. The content has been released through the city’s official YouTube channel, BusanTube.

The special feature follows a Busan Metropolitan City official as they accompany the ambassadors on their schedules, experiencing their daily lives as they travel between Busan and Seoul.

The content also includes various behind-the-scenes stories, including their impressions of filming You Quiz on the Block and an impromptu interview with a French tourist named Palares whom they happened to meet in Seoul.

Actor Han Sang-jin, now in his sixth year of living in Busan, regularly travels between Busan and Seoul more than three days a week. The video offers viewers a vivid look at his daily life as a Media Communication Ambassador for Busan Metropolitan City.

Meanwhile, Han Sang-jin continues to serve as the main MC on Busan Metropolitan City’s official YouTube channel, maintaining active communication with citizens.

The talk-variety program I Know Because I’ve Tried It, released every Monday at 5:30 p.m., introduces the stories and experiences of citizens who have chosen Busan as the stage for their lives and are building their own unique journeys in the city.

In addition, Suspicious Live, released every Wednesday at 6:30 p.m., delivers the week’s major issues and provides opportunities for real-time interaction with citizens through live comments.

Oh Mi-kyung, spokesperson for Busan Metropolitan City, stated, “We hope citizens will show great interest, as our ambassadors have introduced Busan through a nationally popular program such as tvN’s You Quiz on the Block.” She added, “We also ask for your continued support and anticipation for the diverse activities through which our two ambassadors will continue to showcase the many attractions of Busan in the future.”