Busan is good

10th BOF Returns: Busan One Asia Festival 2026 with NOL to Showcase the Best of K-Culture and K-POP

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Busan Metropolitan City, led by Mayor Park Heong-joon, announced that it will host the “2026 Busan One Asia Festival with NOL” (hereinafter referred to as “2026 BOF with NOL”), Asia’s largest global convergence music festival.

Celebrating its 10th anniversary in 2026, BOF has evolved into a global music festival platform expanding its reach worldwide. This year’s event will showcase the rich content assets Busan has accumulated over the past decade since the festival’s launch in 2016, alongside K-POP performances.

○ [Big Concert, June 27–28]
Global K-POP artists at the forefront of the Korean Wave will gather to deliver spectacular performances. Around the venue, K-culture exhibition and experiential programs, along with various side events, will offer visitors a wide range of entertainment and activities.

○ [Park Concert, June 20]
At Hwamyeong Eco Park, a Park Concert blending Busan’s beautiful sunset scenery with popular music will provide the romance of an early summer evening. The event is designed as a healing music festival that families and couples can enjoy together.

In particular, the festival will go beyond K-POP performances by presenting a variety of experiential programs that combine Busan’s distinctive local content with global K-culture, offering visitors a unique opportunity to enjoy performances, culture, and tourism all at once.

○ Along the Skyway connecting the interior of Busan Asiad Main Stadium and the venue entrance, visitors can enjoy performances by emerging musicians, exhibition and experience zones featuring Busan lifestyles and K-culture in areas such as food, beauty, and fashion, as well as attractions including Busan Through Film, the Busan Indie Connect Festival, Busan Travel Through Webtoons, Artist Picks: Busan Tourism, and promotional and experiential booths operated by various Busan content companies.

[Big Concert Performances]

The “2026 BOF Big Concert,” to be held at Busan Asiad Main Stadium on June 27 and 28, will feature artists beloved by K-POP fans both in Korea and abroad.

○ On June 27, the lineup includes AKMU, 8TURN, U-KNOW Yunho (TVXQ!), CRAVITY, KiiiKiii, TREASURE, Hearts Wave, Haechan (NCT), and NIXI.

○ On June 28, the lineup includes RIIZE, Identity, Evan, Lee Young-ji, Jang Han-eum, KickFlip, tripleS, Hearts2Hearts, and Kim So-hee.

[Park Concert]

Beginning at 1:00 p.m. on June 20, the Park Concert, themed as a June picnic, will be held at Hwamyeong Eco Park. Starting with local musicians Band Girin and Hathaway, the event will feature performances by ballad stars Lee Mu-jin and Zion.T, creating a romantic atmosphere against the backdrop of the Nakdong River at sunset.

○ The Park Concert will be offered free of charge for citizens and domestic and international visitors seeking relaxation and enjoyment. No advance reservation is required, and anyone may freely attend on the day of the event, enjoy B-Food offerings, and spend a relaxing day accompanied by soothing music.

Official tickets are available through NOL and NOL Ticket.

○ Additional information can be found on the official BOF website (bof.or.kr), the official Instagram account (instagram.com/bof_official_kr), and Facebook page (facebook.com/BusanOneAsiaFestival).

Mayor Park Heong-joon stated, “As BOF celebrates its 10th anniversary this year, it will serve as an opportunity to take a leap forward as a global festival that combines Busan’s unique content with K-culture, going beyond performances alone. We will do our utmost to ensure that visitors from Korea and around the world can enjoy a truly special Hallyu content experience in Busan.”

He added, “As professional baseball games are scheduled around the same period as BOF in the area surrounding Busan Asiad Main Stadium, traffic congestion is expected. We kindly ask visitors attending the festival to use public transportation whenever possible.”