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Busan Metropolitan City to Hold Special Sales Events Showcasing Outstanding Local Products to Attract Tourists

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Economic Promotion Agency (President Song Bok-cheol) announced that they will hold special sales events featuring outstanding local products from today (June 12) through June 18 to support local SMEs and small business owners in expanding their sales channels.

The special sales events have been organized to introduce distinctive local foods and high-quality products to domestic and international tourists visiting Busan, including those traveling to the city for the BTS concert, while also helping SMEs and small business owners develop new market opportunities.

In particular, the events are being held in cooperation with Busan’s leading retail networks, Lotte Department Store Busan Main Branch and Shinsegae Department Store Centum City Branch, and are expected to provide participating businesses with meaningful opportunities to increase sales.

The “K-Dessert Fair” will be held at the event hall on Basement Level 1 of Lotte Department Store Busan Main Branch through June 18.

Six local dessert brands will participate, offering a variety of desserts that showcase Busan’s unique flavors and character, including pizza seolgi rice cakes, tteokbokki, dumplings, coffee, and cakes, with the aim of delighting both tourists and local residents.

The “Busan Local Fair” will be held from tomorrow (June 13) through June 18 at the Central Plaza on Basement Level 2 of Shinsegae Department Store Centum City Branch.

Visitors will be able to explore a wide range of local products in one location, including food items such as fruit syrups, low-sugar jams, rice cakes and baked goods, meal kits, and seasonings, as well as shampoo bars, clothing, towels, and tourism-related products.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, said, “These special sales events represent an exemplary case of mutually beneficial cooperation in which major retail distributors and local SMEs grow together. We hope that the many tourists visiting Busan will directly experience and purchase a diverse range of local products and brands, helping to bring renewed vitality to the local economy.”